In modern advertising strategies, technology plays a crucial role in driving innovation, efficiency, and effectiveness. Programmatic advertising, real-time bidding, data management platforms, ad exchanges, and other cutting-edge technologies shape the advertising landscape.
We offer a range of resources that explore the latest trends, advancements, and best practices in media adtech, providing valuable insights and resources to help you navigate this intricate ecosystem.
You can find more information on our media industry advisory service here or explore more details and insights below.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent ...
Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, ...
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
The technology supporting programmatic continues to evolve and create new opportunities for advertisers to engage with consumers and drive value ...
Who’s to blame for the current digital media mess? We all are.
Commentary regarding the various issues facing the digital advertising industry continues to grow. Dishonesty, corruption, complexity, lack of knowledge, inadequate ...