Media Transparency

Media Agencies and the ACCC – We’re Way Beyond ‘Education’

I read with interest the recent article in Mi3 (ACCC adtech inquiry: Brands told to wise up over arbitrage, adtech, ...
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What type of trust have we lost in media, marketing and advertising?

Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Trust ...
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Going beyond words with Media Agency Transparency

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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It’s not who’s to blame for media transparency, it’s who can fix it

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Top 10 tips to ensure media transparency – Infographic

Media transparency is the talk of the industry, but the real issue is ensuring you are getting the value and ...
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Top 10 ways to minimise the risk of appearing in court for misleading or deceptive advertising – Infographic

In most countries we see Government increasing the protection of citizens from misleading marketing practices by business. With fines rising ...
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Media transparency the biggest challenge last year and next

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Is Media Transparency desirable only until it costs advertisers money?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to increase media agency transparency and accountability

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Creating transparency and trust in media – Part 2 “The Advertiser”

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Creating transparency and trust in media – Part 1 “The Agency”

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Mediacom Saga – The ‘Road To Recovery’ starts with all of us

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Who is your media agency really working for today?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Have media rebates and kick-backs killed media neutral planning?

This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience ...
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3 reasons a financial audit will not give transparency in media buying

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Who does your Media Agency really work for?

This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling ...
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