In today’s complex media landscape, transparency is a crucial factor for businesses to ensure they are getting the most value from their media investments. Here, we delve into the topic of media transparency, providing you with valuable insights and expert perspectives on navigating the challenges and opportunities it presents.
Explore our articles, infographics, and thought leadership pieces to enhance your understanding of media transparency and drive better outcomes for your marketing efforts.
You can find more information on our media industry advisory service here or explore more details and insights below.
Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, ...
Media Agencies and the ACCC – We’re Way Beyond ‘Education’
I read with interest the recent article in Mi3 (ACCC adtech inquiry: Brands told to wise up over arbitrage, adtech, ...
What type of trust have we lost in media, marketing and advertising?
Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Trust ...
Going beyond words with Media Agency Transparency
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
It’s not who’s to blame for media transparency, it’s who can fix it
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Top 10 tips to ensure media transparency – Infographic
Media transparency is the talk of the industry, but the real issue is ensuring you are getting the value and ...
Top 10 ways to minimise the risk of appearing in court for misleading or deceptive advertising – Infographic
In most countries we see Government increasing the protection of citizens from misleading marketing practices by business. With fines rising ...
Media transparency the biggest challenge last year and next
2016 was, generally speaking, a difficult year for the world. Brexit, the US election, a number of iconic world figures ...
Is Media Transparency desirable only until it costs advertisers money?
There is a lot of discussion regarding the importance of transparency in media, especially in regards to digital media and ...
How to increase media agency transparency and accountability
With the rise of trading desks and programmatic buying for digital media trading there has been a corresponding rise in ...
Creating transparency and trust in media – Part 2 “The Advertiser”
The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of ...
Creating transparency and trust in media – Part 1 “The Agency”
The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of ...
Mediacom Saga – The ‘Road To Recovery’ starts with all of us
For those of you living in an industry-proofed cave over the last week, The Mediacom Saga has once again run ...
Who is your media agency really working for today?
The issue of media transparency has got to the point where the World Federation of Advertisers has had to develop ...
Have media rebates and kick-backs killed media neutral planning?
With the increasing choice of media channels available to marketers, there has been a growing necessity to obtain media-neutral advice ...
3 reasons a financial audit will not give transparency in media buying
Most contracts will have an audit clause to be exercised by the advertiser to ensure their agency is compliant with ...
Who does your Media Agency really work for?
The very first advertising agencies were actually media agencies. It was only later, around the mid 1800s that they started ...