In this episode Darren Woolley is joined by Peter Applebaum from Tick Yes and author of the book Customer Romance, how to build your brand one customer at a time.
- Is customer relationship management really just romance?
- With a high divorce rate is this why so many get this wrong?
- Why do many marketers focus on acquisition and not retention?
- Where is the greatest value realised in CRM?
- Where should someone start to build their brand one customer at a time?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
