Global Marketing
Management Consultants
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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Peter Applebaum on Customer Relationship Management – Episode 49

In this episode Darren Woolley is joined by Peter Applebaum from Tick Yes and author of the book Customer Romance, how to build your brand one customer at a time.

  • Is customer relationship management really just romance?
  • With a high divorce rate is this why so many get this wrong?
  • Why do many marketers focus on acquisition and not retention?
  • Where is the greatest value realised in CRM?
  • Where should someone start to build their brand one customer at a time?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.