In this episode Darren Woolley is joined by Peter Applebaum from Tick Yes and author of the book Customer Romance, how to build your brand one customer at a time.
Is customer relationship management really just romance?
With a high divorce rate is this why so many get this wrong?
Why do many marketers focus on acquisition and not retention?
Where is the greatest value realised in CRM?
Where should someone start to build their brand one customer at a time?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
