TrinityP3’s pitching support insights page provides a range of resources and tools to help marketing agencies develop and deliver more successful pitches to potential clients. Winning new business is essential for growing marketing agencies, but it can be challenging to stand out in a crowded and competitive marketplace.
The page covers a range of topics related to pitching, including how to develop a winning pitch strategy, how to structure a successful pitch presentation, and how to build stronger relationships with potential clients throughout the pitching process. By using these resources, marketing agencies can improve their pitching success rate, differentiate themselves from competitors, and ultimately win more business.
You can find more information on agency growth advisory here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can ...
The “Close Second” Lie: A Common Deception in Agency Pitches
In our "State of the Pitch Research," we’ve found that agencies regularly report being told they were unsuccessful, but were ...
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what ...
Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch ...
Five ways to manage a better pitch process for selecting agencies
When the advertising industry refers to a pitch being broken, it typically means one of the two most common tender ...
BetterPitch: Five ways to make sure pitching is fair
One of the most frequent complaints I hear about agency pitches is the lack of fairness that the process allows ...
Managing Marketing: The State Of The Pitch In Australian Advertising
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and ...
Creative Agency Pitch Consultation – Case study
Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and ...
100 considerations for marketers to run a better pitch
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
10 personality types agencies may encounter in a new business pitch
One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And ...
How do you pitch when you’re the incumbent agency?
It sounds like the toughest gig in town. Your client has called a review of your agency – despite your ...
The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions
I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into ...
Growing Wings on Your Unicorn – Making Agency Credentials Compelling
Credentials – either written long-form, delivered in ‘chemistry sessions’ or both. They’re often maligned, just as often misunderstood by both ...
The Final Scores – The Essentials of Agency Pitch Scorecards
In agency pitching, proper evaluation is important. The services you’re procuring are complex. Not everything you’re buying directly quantifiable as ...
Why marketers will continue to use a pitch to select agencies
The headlines scream “The pitch is broken”. But in fact, the pitch is alive and well and has never been ...
Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them
TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May ...
For an ideas industry, most agencies are very poor at protecting their intellectual property
Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright ...
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf ...
Video Conferencing for Dummies* – Ad Agency Pitching
For 18 months now we have been managing advertiser pitches to choose agencies using video conferencing. Zoom, Teams and Google ...
Large or small, agencies like to be all things to all people. Does size really matter?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the receiving end of nine full ...
The 5 biggest mistakes made by agencies when pitching
This is the second of two posts around the topic of ‘What are the 5 biggest mistakes made when Pitching’ ...
Pitching is an essential skill for business and life
Whether it’s pitching for that promotion, pitching for new business, pitching an idea at work or pitching for funding - ...
Is a house style good for advertising agencies?
There was a time when the best and most notable advertising agencies in the world were known for their house-style ...
How remote pitching is showing up the agency showmen
The idea of the pitch being a bit of theatre or showmanship is as old as the advertising industry itself ...
Why pitch consultants should be advisors and not marriage arrangers
With so much business going to pitch at the moment, it is disconcerting but not surprising that perhaps not all ...
Questions to ask and answer when an agency loses a pitch
In every agency pitch, there is typically only one winner and a list of losers. They may have dropped out ...
Lessons to be learned on pitching your agency credentials from a pitch consultant
It is fair to say that in the past two decades of being a consultant I have seen hundreds, if ...
Have the agency storytellers forgotten how to tell their own story?
Over the past two decades I have seen more than a thousand agency credentials presentations, either in reviewing an agency ...
5 Ways Agencies Can Present Credentials More Effectively
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part ...
Pitfalls to avoid when losing a pitch.
God knows pitching is hard on agencies. Honestly, it’s hard on everyone, but the diligence required to make an informed ...
