Nathan Hodges, Managing Director of TrinityP3 ANZ, discusses the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making.
Their conversation emphasises the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape, particularly with the rise of AI. Key insights include the necessity of flexibility in agency models and the importance of understanding both current and future marketing needs.
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