Abe Kasbo is the founder and CEO of Verasoni, an independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital.
He challenges mid-market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape.
Abe discusses the importance of accountability, understanding customer behaviour, and the need for courage in marketing strategies. He emphasises the significance of storytelling in marketing, the pitfalls of social media engagement, and the resurgence of traditional media.
From Pet Rocks to Trump; OpenAI to Amazon. Abe and Anton explore the clickocracy, examining the challenges and opportunities facing marketers today.
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