Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, such as print companies, photographers and the agency want? Below are some useful tips to keep you on the straight and narrow.
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From the infographic:
When briefing print advertising, not only specify the media type, but also extra usage requirement (i.e. posters, outdoor, digital etc.), the campaign duration, appearance frequency, and variations required as these impact on the concept and budget.
Define all mandatories in the briefing, including logos, corporate colours, and style guidelines to reduce any time required to incorporate these later.
Ask the agency to prepare a production schedule following the briefing to ensure any cost penalties are minimised due to time constraints.