Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, such as print companies, photographers and the agency want? Below are some useful tips to keep you on the straight and narrow.
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From the infographic:
When briefing print advertising, not only specify the media type, but also extra usage requirement (i.e. posters, outdoor, digital etc.), the campaign duration, appearance frequency, and variations required as these impact on the concept and budget.