The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures that the process, costs and outcomes are managed; not just to deliver the best possible outcome, but also so that outcome is a cost effective one.
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From the infographic:
- Before briefing the agency, specify as many aspects of the production as possible. The more information you give an agency up front, the less chance of added costs later.
- When briefing the agency, provide them with an indicative production budget to create a guideline within which the creative team can operate.
- Ask the agency to prepare an overall production schedule to ensure enough time is allowed in the creative and production process.
- Before research or approval, ask the agency to supply a ballpark production estimate to ensure the concepts can be achieved for the budget.
- On the approval of one of the concepts, ensure the agency presents the director’s show reels as part of the selection process to determine which production companies are to quote.
- Ask the agency to provide you with, not just their estimate, but also the film company breakdown, which usually contributes to 60%-70% of the total budget.
- Request that the agency also supplies you with the directors’ treatments from the three competitive companies. This will give you an idea of the enthusiasm and vision of the director.
- Unless otherwise agreed, on approval of the estimate you should be invoiced 50% of the film company fee and 100% of the talent fees, not 50% of the total production cost.
- Make sure the pre-production meeting is held at least 3 working days before the shoot to accommodate any unforeseen last minute changes.
- Contact TrinityP3.
