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  • Home
  • Why
    • Why We Do What We Do
    • Frequently Asked Questions
  • What
    • What We Do
    • Challenges We Solve
      • Marketing Transformation
      • Procurement Advisory
      • Production Consultancy
      • Agency Selection
      • Agency Roster
      • Agency Commercial
      • High Performing Teams
        • Operational Review
        • Evalu8ing
      • Media Value & Issues
        • Media Value Operational Review
        • Media Industry Advisory
        • Media Agency Selection
        • Media Agency Commercial
      • Agency Growth
        • Agency Credentials & Positioning Consultation
        • Agency Pitching Review
        • Other Agency Tools & Resources
  • Who
    • Who We Are
    • Our People
    • Our Clients
    • Work with Us
    • Speakers
    • Publicity
  • How
    • How We Do Marketing Management
    • How We Are Different
    • Our Case Studies
    • Our Client Testimonials
    • Agency Testimonials
    • Verificom Toolkit
  • Insights
    • Insights & Wisdom
    • Agency Fee Decision Tree
    • Agency Register
    • Verificom Calculators
    • Downloads
    • Knowledge Centre
    • Marketing Books
    • Newsletters
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TrinityP3 Global Marketing Management Consultants
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Procurement Negotiation

advertising agency pitches

Why agency CEOs are giving away their profits

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
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Why do so many agencies take on revenue at the expense of profit?

A couple of weeks ago I was reading an article about why Apple decided not to enter the ‘Netbook’ market; ...
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