Procurement has many useful tools and processes to optimize governance and efficiency in the marketing function of any business. Working with procurement in a disciplined and organized manner ensures compliance to business policies and suitable ‘fit for purpose’ contractual agreements. To help ensure that marketing is assessed in the appropriate manner, here are some useful pointers.
4. Ensure all documentation reflects the language and process of the category. Modify standard services documentation or purpose draft material to reflect the industry or risk low compliance.
5. Avoid having too many agencies participate in the selection process. Six or more adds to the cost and time requirements. Instead, use a gate approach to reduce a wide selection rapidly to the three key candidates.