The traps and pitfalls of developing an output-based agency fee model
If you are developing your own output or value based pricing model you need to ensure you are not falling for any one of these traps and pitfalls.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively – Case study
Learn from this case study about how an Advertiser and Agency became better aligned, and are now working together more effectively and efficiently.
Pitching On-line: An etiquette guide for clients and agencies
No matter which side of the computer screen you’re on during an agency pitch process, there are some basic rules everyone should follow. View them here.
Managing Marketing: The How, What And Where Of In-House Agencies
Chris Maxwell, Australia’s leading in-house agency specialist, talks about the challenges and benefits of in-housing in this podcast. Take a listen.
Working from Home – Should we be careful what we wish for?
A Survey found most people want to continue working remotely 2 days a week post Covid. Can companies really be expected to maintain offices for just 2 days?
Why is getting your moral compass in perspective so important for the brand’s future?
We have to make tough decisions on behalf of our brands and the world around us…. decisions that look good today and in the future too. Here's some advice.
Should agencies adhere to the same ethical, environmental and social standards their clients do?
How important are values and standards when it comes to selecting an advertising agency? Is it good for advertising agencies and their businesses? Find out.
Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
What is TrinityP3’s view on value-based models for agency fees and how would we evaluate them in a pitch process? Find out in detail here.
Has marketing lost its heart and soul?
In a world where brands are talking increasingly about their purpose, does the purpose of their agencies not matter that much?
Past, present or future – which tells you more about your agency fees?
Past, present or future? Calculating and benchmarking agency resources and fees can provide significant insights. Which one is the most important to you?
Is a house style good for advertising agencies?
I think we are witnessing the rise of the agency house style again. Not from the larger network agencies, but from independents. Learn what this all means.
Managing Marketing: How Independent Agencies Win Corporate Clients
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
How long before the change in marketing procurement makes it to APAC?
Marketers need their procurement partner not to cut their budget but to help them manage their supply chain. Is the procurement function up for that yet?
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
Sweathead: How money works in agencies
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.