marketing procurement Archives -

Managing Marketing: The Agency View Of Pitching And Procurement

July 1, 2022

Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observation and talks candidly about the areas where all parties in the pitch process can improve from agency to advertiser and procurement.

What does financial and rate benchmarking mean at TrinityP3?

June 27, 2022

The meaning of 'benchmarking,' like many other terms, has broadened beyond the strict dictionary definition over time, and come to mean different things to different people. What does financial and rate benchmarking mean at TrinityP3?

Managing Marketing: The Best And Worst Of Agency Timesheets

June 3, 2022

Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering time and costs. But a new artificial intelligence platform, Tribes.AI is promising to solve all of this and increase agency revenue. Nick shares his experience and thoughts on this latest innovation.