Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Location, Location, Location choices and the impact on cost in television production – Three case studies
Choice of location is often having a huge impact on the cost of television production. Here's how to get value on-screen, without compromising quality.
Do you need a search consultant? Or are you planning to go it alone?
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
Managing Marketing: The Journey Building A Successful Agency In The 21st Century
Mark Green is the Co-Founder of The Monkeys. In this podcast he talks about the challenges, the success factors and the lessons learnt along his journey.
Why hourly rates are no measure of value when negotiating agency fees
Marketers and procurement professionals often look at agency hourly rates as a measure of value. But is that really useful? Get a better understanding here.
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.
Managing Marketing: The Importance of Leveraging And Optimising Sponsorships
Sandra Wiles is Head of Partnerships at The Media Store. Listen to this podcast as she discusses sponsorships as a brand and business building opportunity
Managing Marketing: The Role Of Technology In Improving Media Agency Productivity
Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses the transformation occurring within Media Agencies in this podcast.
Why being a bad client can cost you dearly
The tougher the marketer pushes, the tougher agencies have to be. Beat your agency over the head hard enough or too often, and here’s what can happen:
How to create a level playing field in a tender without commoditising the participants
To create a level playing field for all tender participants means being completely transparent in providing information equally to all parties. Right?
Managing Marketing: The State Of Agency Business Development Internationally
James Welch is a New Business Guru who worked with Agencies in London, Singapore, Sydney and Dubai. Learn about the state of New Business in these markets.
Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Managing Marketing: Getting Value From Your TV, Film And Video Productions
Clive Duncan shares his experience in production from all aspects and discusses what is required to deliver real value on to the screen. Take a listen here.
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.
A Tale of Two Charge-Offs: Kraft Heinz versus WPP
Kraft Heinz recently took a charge-off that led to a share price decline. Then WPP took a charge-off that led to a share price rise. What's going on here?