Solving the big issues facing marketing and procurement
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
How healthy is your brand within it’s ecosystem?
Learn why businesses need to manage their ecosystem to ensure the brand doesn't suffocate under the weight of poorly thought through budget cuts.
Managing Marketing: The Current State Of Client And Agency Relationships
In this podcast Anita Zanesco shares her thoughts on the state of client / agency relationships discussing the good, the bad and the ugly. Listen here.
Ethics in Procurement
The Ethics Alliance have prepared this new 30-page report on Ethics In Procurement. Find out more about how it came to fruition and what is in the report.
Managing Marketing: The Value Of Measuring Media Expenditure
In this podcast Jane Ractliffe shares the process and value of measuring media spend and investment across multiple advertising categories. Take a listen.
Why you do not need to pitch your agencies every three years
Longer term relationships are higher performing relationships. Learn how you can avoid the costs and risks associated with regularly pitching your business.
Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers
Understand the importance of mutually respectful relationships, not just between agency and client or agency and media but also between advertiser and media
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
Managing the composite agency pitch – Three case studies
You are probably familiar with a creative agency, digital agency or PR Pitch. But what is the process when you need an agency that can meet all your needs?
What math and the Democratic Primaries can teach us about choosing an agency
If Democrats are having difficulty this election season, does the same problem apply to pitches when the client tries to choose from too many agencies?
Do marketers in Asia face similar marketing challenges to those in the West?
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?
How to survive first contact with the agency marketplace – the composite pitch
Trouble often comes when plans for changing agency rosters meet cold reality. Things change, but in unexpected ways. Here's how a composite pitch can help.
Managing Marketing: The Changing World Of Media And The Growth Of China
In this podcast Doug Pearce discusses the changing media landscape and the increased complexity in the rapidly growing China market. Take a listen here.
Why TrinityP3 supports #womenwithagency to level the procurement playing field
Women with Agency is encouraging advertisers to consider agencies that are founded and owned by women. Find out about the initiative and how we are helping.
Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help: