Past, present or future – which tells you more about your agency fees?
Past, present or future? Calculating and benchmarking agency resources and fees can provide significant insights. Which one is the most important to you?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Is a house style good for advertising agencies?
I think we are witnessing the rise of the agency house style again. Not from the larger network agencies, but from independents. Learn what this all means.
Managing Marketing: How Independent Agencies Win Corporate Clients
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
How long before the change in marketing procurement makes it to APAC?
Marketers need their procurement partner not to cut their budget but to help them manage their supply chain. Is the procurement function up for that yet?
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
Sweathead: How money works in agencies
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Managing Marketing: Smart Agency Solutions To Media Challenges
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Why pitch consultants should be advisors and not marriage arrangers
A good pitch consultant is there to help you choose the right agency for you. Not the agency they want, but the agency you think is right. Here's why.
Why your tender process should be about looking for the right agency, not the best agency
I took a call from a client running a tender for a new agency. They asked me which agencies I would recommend. I replied as always with - it depends. Why?
Managing Marketing: Artificial Intelligence Improving Agency Productivity
James Zipeure and Shane Mitchell tell us how Exact A.I. automates the low-value work of agencies, allowing people more time to generate value. Podcast here.
Six ways TrinityP3 adds value for marketers beyond just solving challenges
Our ways of working add up to a dizzying cocktail that helps reduce the complexity you face as a marketer. Find out exactly how we add that value.
Six ways TrinityP3 provides value to procurement teams in marketing
We refused to get paid on savings. It is easy to drive down agency costs, but the result is rarely sustainable and represents false value. Here's what we do
David against Covid: More Marketing performance with less budget
Marketing managers must adapt their strategies with less budget. Like David, they must defeat the great Covid with a surgical throw of accuracy. But how?