How to reduce the risks associated with your agency search
To avoid the inevitable collapse of an ill-conceived pitch process, here are some key questions to ask to set yourself and your organisation up for success:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Lessons to be learned on pitching your agency credentials from a pitch consultant
What are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Here are 6 tips for you.
What do you call a gathering of Pitch Consultants?
This question was a popular one at the AdForum Consultant Summit at the end of September 2019. You can read the answer at the end of this article…
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
How to reconnect with your agency without pitching them
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
Managing Marketing: The Role Of Creativity In Marketing And Advertising
In this podcast Joe Pullos of Spikes Asia talks on the importance of creativity in advertising, marketing and solving business problems. Take a listen here.
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.
Why it is so hard for the agency incumbent to win a pitch
There are three strong factors working against the incumbent’s success, even when the existing advertiser / agency relationship is strong.What are they?
Managing Marketing: The Challenges Facing Procurement In Marketing
In this podcast Hannah Gough discusses many of the challenges and considerations for a procurement professional working in marketing. Take a listen here.
Why ‘no pitch’ is better than pitching for everyone involved
Pitches have become the default approach to solving problems. So here we explore why 'no pitch' is better than pitching for everyone involved.
A misguided response to advertising’s long-standing pitch problem
The ICA launched its Pitch Watchdog two years ago and has questioned pitch processes from a range of companies. Learn how their approach has been misguided.
When Will Procurement Do What It’s Supposed to Do?
In the manufacturing and distribution industries, procurement improved quality and lowered costs. Why has the opposite occurred in the media industry?
Solving the big issues facing marketing and procurement
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?
How healthy is your brand within it’s ecosystem?
Learn why businesses need to manage their ecosystem to ensure the brand doesn't suffocate under the weight of poorly thought through budget cuts.