Managing Marketing: The State Of Agency Business Development Internationally
James Welch is a New Business Guru who worked with Agencies in London, Singapore, Sydney and Dubai. Learn about the state of New Business in these markets.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Managing Marketing: Getting Value From Your TV, Film And Video Productions
Clive Duncan shares his experience in production from all aspects and discusses what is required to deliver real value on to the screen. Take a listen here.
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.
A Tale of Two Charge-Offs: Kraft Heinz versus WPP
Kraft Heinz recently took a charge-off that led to a share price decline. Then WPP took a charge-off that led to a share price rise. What's going on here?
Want better ideas? Stop killing your agency’s ideas at birth
Has someone come to you with a novel idea that you’ve shut down too quickly? Here are some do’s and don’ts that may help with responsible experimentation
Managing Marketing: The Rights And Wrongs Of Media Agency Pitching
Greg ‘Sparrow’ Graham chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right. Take a listen here.
Did private equity firm 3G bite off more than it could chew with the Kraft Heinz FMCG business?
There is often a temptation to focus on short term ROI over long term brand growth. This post examines the 3G approach and whether it works in FMCG.
Why do Agency pitches take so long and does that produce a better outcome?
To ensure you select the best agency and creative output outcome, take into account the following key aspects in determining the optimal process.
Managing Marketing: The State Of Media For Independent Agencies
Virginia Hyland talks on the state of media relationships and the role of programmatic, the rise of the small independent agency and more. Listen here.
Want great work from your agency? Then be a great client
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
Why Holding Companies are at the Tipping Point and what can be done
Investors are worried about the future, and they're downgrading holding company shares. New strategies are required. What are they? What should the CEOs do?
What to ask in an agency pitch to make sure the chemistry is right
Whether you’re conducting formal chemistry sessions or just asking questions throughout your agency search process, here are ten questions that can help.
How to Create the Perfect Agency Pitch Scorecard
If developed properly, scorecards can serve as invaluable tools in a search process but they need to be carefully developed. Here are 6 key principles.
Marketing and Business Transformation – How involved should marketers be?
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?