What can save agencies from a reduced share of their client’s production spend?
Production often represents more than half the spend with creative agencies and most agencies are failing to compete to retain this spend. What can be done?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
Paid fairly, an agency has more ability to deliver value in the outputs it produces and that should lead to a commercial return for the client. Details here
With agency costs on the rise, how should advertisers respond?
Time to buckle up. Agencies continue to say that the cost of retaining and attracting agency staff has significantly increased. What does this mean for you?
Managing Marketing: Why Procurement are the Marketing Good Guys
Matt Perfect believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs. Podcast here
Why the hidden OUCH! Factor cost of advertising agency pitching is not financial
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
Why 20% of the agency retainer you are paying is lost to you
With this misleading practice, your agency may be trying to recoup a bonus of up to 20% on their retainer. Details here, it is all to do with billable time.
What’s causing all the agency reviews?
There are four major factors that are creating the large number of pitches this year. This article explains what they are.
Managing Marketing: Dysfunctional Agency Finances
In this podcast Nick Hand discusses the challenges facing agencies and their finances, taking us inside the agency financial nerve-centre. Take a listen.
When a full-time agency resource is not a full-time resource
A full-time retained resource is full-time. But, why are there advertisers who have full-time retained resources who are unavailable to take a call?
According to this industry consultant, 84% of clients are wasting everyone’s time pitching
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins”. Why does this matter?
Why average cost per agency FTE is dependent on the task at hand
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
Pitching the incumbent agency: Procurement versus Consultant perspective
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders
Advertising ideas are a dime a dozen according to this advertiser
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this OK?
Managing Marketing: What’s Wrong With RFPs?
Gary Nissim has taken the best parts of more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal. Listen to the podcast.
The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality
The recent stoush between the IMAA and the NSW Government over the media buying account tender process raises interesting questions. Take a look here.