Will agencies absorb their advertiser budget reductions again?
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic
Earlier this year we had several pitches under management. As Covid-19 spread, decisions were made about what to do next. Here is what we have discovered.
Questions to ask and answer when an agency loses a pitch
No matter where or when in the pitch process an agency drops out, the big question is, “Why”? Here is a list of questions agencies can use to find out.
Is there an Advertising Industry ‘Normal’ to Return to after this Disruption?
The industry is certain to be in a worse situation post COVID-19 unless agency CEOs and advertiser CMOs redefine their priorities. What must change?
Managing Marketing: Marketing and Advertising Doing Good
Hervé de Clerck shares his thoughts on the state of marketing and advertising doing good in the world region by region. Listen to the podcast here.
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
The Next Big Thing in Media & Advertising: Simplification
Complexity has replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it. Learn how to simplify here.
Managing Marketing: Intellectual Property and Innovation
In this podcast Audrey Dauvet talks about protecting innovative ideas and products and shares the challenges of protecting IP globally. Listen here.
Covid-19: Will it change Marketing?
Most businesses have come around to tossing their 2020 plans out the window as they adjust to the new Covid-19 situation. What will this mean for marketing?
Managing Marketing: The Challenges Of Global Marketing Implementation
Kevin Freedman talks about the challenges and opportunities facing Global Marketers. Learn about the three evolutions of Global Marketing approaches here.
The hidden cost of marketers’ lack of commitment
Advertisers may think a casual approach to their agency relationships means they avoid commitment, but they are overlooking these significant hidden costs.
Creative Agencies: Winning the Battle but Losing the War
If creative agencies really believed in the quality of their creative work and its positive effect on client brands, they'd fight for premium prices right?
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.