Production Assessments

Production houses are tweaking their T&Cs to get rich

Because of some sharp-eyed clients, we have noticed that a few production houses are making changes to their terms and ...
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What could be the cost of reducing your television production budget?

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative ...
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Who are the real victims in the lack of transparency in advertising production?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative ...
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Spielberg or Ridley Scott, who is the right director for your TVC?

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative ...
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Is your TV production process moving forward or stuck in the old ways?

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of ...
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Addressing the ‘alternative facts’ of advertising production

Living in a post truth world full of alternative facts and fake news may seem like a recent occurrence to ...
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Why advertisers should never accept a ‘sound-alike’ music track for advertising

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Corrupt and illegal advertising production practices in advertising agencies?

It was with great interest that I read an article in The Wall Street Journal (Dec 6 2016) detailing how ...
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How using a facilitation company for that overseas TVC production is costing you money

A few years ago I wrote a post on the issues associated with shooting overseas. At the time the strong ...
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There are great production deals, but here’s why you the advertiser are not seeing them

If you believe some of the headlines there is no one advertising on television and yet the 13 and a ...
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The Oscars, advertising and movie production budgets

Well the OSCARS are done for another year and controversy surrounding the nominated actor’s racial ratio is all “the-buzz”. Personally ...
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Helen Mirren, Budweiser and commercial production budgets

If you haven’t seen the Budweiser ad with Helen Mirren that played at this year's Super Bowl you need to ...
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How many producers do you need to make a television commercial?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why are there no cost reductions in TVC production since going digital?

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of ...
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TrinityP3’s new guide to television advertising production governance

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How much does a television commercial cost?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The impact of concept testing on television production costs

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of ...
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Is television production assessment and management effective?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Marketers should set production budgets or pay the consequences

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of ...
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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this ...
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How to save your advertising production costs by defining your requirements up front

No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and ...
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TV Production: Paying for “flavour-of-the-month” or the best solution?

There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this ...
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Is loading talent fees for voice overs a load of rubbish?

In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent ...
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