Production Assessments | Marketing Articles & Insights

You can find more information on our production consulting services here explore more details and insights below.

Production houses are tweaking their T&Cs to get rich

Because of some sharp-eyed clients, we have noticed that a few production houses are making changes to their terms and ...
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What could be the cost of reducing your television production budget?

There is incredible pressure on marketers to reduce their budgets, while increasingly taking responsibility for delivering growth. This is passed ...
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Who are the real victims in the lack of transparency in advertising production?

Last year the ANA responded to the investigation by the Department of Justice into Agency production practices and included this ...
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Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Of course, as a marketer it would be very rare that you would ever have to make this decision. The ...
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Spielberg or Ridley Scott, who is the right director for your TVC?

If you had the budget which director would you choose? and why? Most advertisers leave the selection of a TVC ...
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Is your TV production process moving forward or stuck in the old ways?

Recently I received an email from an “Institute” claiming that they were researching the current state of the global TVC ...
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Addressing the ‘alternative facts’ of advertising production

Living in a post truth world full of alternative facts and fake news may seem like a recent occurrence to ...
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Why advertisers should never accept a ‘sound-alike’ music track for advertising

The international scandal from New Zealand concerning the court case between the publisher of Eminem’s song Lose Yourself and the ...
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Corrupt and illegal advertising production practices in advertising agencies?

It was with great interest that I read an article in The Wall Street Journal (Dec 6 2016) detailing how ...
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How using a facilitation company for that overseas TVC production is costing you money

A few years ago I wrote a post on the issues associated with shooting overseas. At the time the strong ...
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There are great production deals, but here’s why you the advertiser are not seeing them

If you believe some of the headlines there is no one advertising on television and yet the 13 and a ...
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The Oscars, advertising and movie production budgets

Well the OSCARS are done for another year and controversy surrounding the nominated actor’s racial ratio is all “the-buzz”. Personally ...
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Helen Mirren, Budweiser and commercial production budgets

If you haven’t seen the Budweiser ad with Helen Mirren that played at this year's Super Bowl you need to ...
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How many producers do you need to make a television commercial?

When the credits roll on the latest Hollywood blockbuster you will notice there are a number of producer credits including ...
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Why are there no cost reductions in TVC production since going digital?

When did we stop using film? Not many of us really know as there has been no change to the ...
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TrinityP3’s new guide to television advertising production governance

The television advertising production process is complex and technical. It involves a large number of agreements and contracts with third ...
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How much does a television commercial cost?

Every so often you read in the trade press about the death of television. But in fact television is alive ...
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The impact of concept testing on television production costs

Some advertisers use concept testing as a way to check a creative concept against the target audience. But the concept ...
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Is television production assessment and management effective?

Since January 2000 we have been offering our clients a television production cost assessment service. This service is designed to ...
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Marketers should set production budgets or pay the consequences

So you are filling out your comms campaign brief to the agency (and TV is your medium of choice). So when ...
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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this ...
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How to save your advertising production costs by defining your requirements up front

No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and ...
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TV Production: Paying for “flavour-of-the-month” or the best solution?

There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this ...
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Is loading talent fees for voice overs a load of rubbish?

In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent ...
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