Defining an agency roster is an essential component of effective agency management, crucial in ensuring that an organization has the right mix of agencies with the necessary capabilities to achieve its goals. A well-defined roster ensures that all parties have a clear understanding of the roles and responsibilities of each agency, as well as the expectations for performance and outcomes. This can help to minimize misunderstandings, conflicts, and inefficiencies.
Our resources cover a variety of topics related to roster definition, including what defines an agency roster and how to understand the strengths and weaknesses of each agency.
You can find more information on agency roster alignment practice here or explore more details and insights below.
Anti-competitive, corporate bully or smart competitive business
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What tier is your advertising agency? What tier advertising agency do you need?
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Why in-house agencies are not really advertising agencies
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How many agencies is too many when it comes to roster size?
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Too many agencies on the roster? Or marketers doing too much with too little?
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Why I’m already sick of the ‘full service agency’ debate
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Is there any difference between an Agency and a Marketing Supplier?
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Why every agency village usually has an idiot
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How many agencies do you need on your roster and how do you get there?
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What is the role of today’s advertising agency?
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Do you want a digital agency or a technology partner?
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Not all client agency relationships are the same
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