Roster Definition

Anti-competitive, corporate bully or smart competitive business

There are plenty of advertising agencies. Some may say too many. But in any market, there are always a handful ...
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What tier is your advertising agency? What tier advertising agency do you need?

One of the often-confusing discussions is around the classification of advertising agencies. I don’t mean what they do. Media, Creative, ...
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Why in-house agencies are not really advertising agencies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How many agencies is too many when it comes to roster size?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Too many agencies on the roster? Or marketers doing too much with too little?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Full service agency

Why I’m already sick of the ‘full service agency’ debate

One of my schoolteachers used to tell us ‘never try to go back’. He was quite good at life advice, ...
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Marketing suppliers

Is there any difference between an Agency and a Marketing Supplier?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why every agency village usually has an idiot

For many marketing organisations, a diversified roster of specialist agencies can be an extremely effective and appropriate model. Particularly at ...
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How many agencies do you need on your roster and how do you get there?

This is the second post in the series of TrinityP3 Webinars. I'm here today to answer perhaps one of the ...
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Do you want a digital agency or a technology partner?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Not all client agency relationships are the same

I was having a conversation with one of my clients last week and they were talking about how it is ...
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