Pitching can be an effective way for agencies to win new business, but it’s not always the best approach. Before deciding to pitch, agencies should carefully evaluate the opportunity and consider whether it aligns with their business strategy and capabilities. At TrinityP3, we understand the importance of making informed decisions about pitching, and we offer resources to help agencies navigate this process.
Our resources include guidance on assessing the potential benefits and risks of a pitch, evaluating the fit between the agency and the client, and determining whether the pitch is worth the investment of time and resources.
You can find more information on agency search and selection management here or explore more details and insights below.

Do you need to review your incumbent agency? If so – don’t launch a pitch
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What’s causing all the agency reviews?
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According to this industry consultant, 84% of clients are wasting everyone’s time pitching
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Pitching the incumbent agency: Procurement versus Consultant perspective
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The Pitch conundrum: To Pitch, or not? Is that even the right question?
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Why your tender process should be about looking for the right agency, not the best agency
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Why media agency pitches end up all about the price
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How media agencies can poison the waterhole in a pitch
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Why it is so hard for the agency incumbent to win a pitch
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Why ‘no pitch’ is better than pitching for everyone involved
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Why you do not need to pitch your agencies every three years
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Why do Agency pitches take so long and does that produce a better outcome?
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Pitching: The problem is not the game, it is the rules.
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How to know if you need to pitch your agency
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What happens when the best agencies are no longer interested in pitching for your business?
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The dangers of pitching your agency on a regular basis
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Time to pitch your agency or not? And when it is the only answer
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Don’t divorce your agency when you can simply change the place settings at the bridal table
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Technology vendor selection for marketing and IT managers – who to trust?
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Why strategy workshops beat speculative creative pitches for agency selection every time
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When money talks in a pitch, why does everyone else shut up?
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What is more important: The best agency? Or the best fit?
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3 most common concerns marketers have about engaging an advertising production consultant
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Seven things to consider before leaping into selecting an advertising agency
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To pitch or not to pitch? The issues every marketer should consider before answering this question.
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The traps and pitfalls of setting agency remuneration during a pitch
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