Should we Pitch – Insights

Pitching can be an effective way for agencies to win new business, but it’s not always the best approach. Before deciding to pitch, agencies should carefully evaluate the opportunity and consider whether it aligns with their business strategy and capabilities. At TrinityP3, we understand the importance of making informed decisions about pitching, and we offer resources to help agencies navigate this process.

Our resources include guidance on assessing the potential benefits and risks of a pitch, evaluating the fit between the agency and the client, and determining whether the pitch is worth the investment of time and resources.

You can find more information on agency search and selection management here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.

Managing Marketing: The State Of Pitching For Marketers

Managing Marketing: The State Of Pitching For Marketers

Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches ...
Managing Marketing: The State Of The Media Pitch In Australia

Managing Marketing: The State Of The Media Pitch In Australia

Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this ...
Managing Marketing: Rethinking Client Conflicts Of Interest

Managing Marketing: Rethinking Client Conflicts Of Interest

Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 considerations for marketers to avoid poor pitch performance

100 considerations for marketers to avoid poor pitch performance

Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Do you need to review your incumbent agency? If so – don’t launch a pitch

Do you need to review your incumbent agency? If so – don’t launch a pitch

Do you know what I love? I love being able to recommend to a client that a pitch is not ...
What’s causing all the agency reviews?

What’s causing all the agency reviews?

You are probably surprised that a pitch consultant is questioning why it is that this year we’ve already seen an ...
According to this industry consultant, 84% of clients are wasting everyone’s time pitching

According to this industry consultant, 84% of clients are wasting everyone’s time pitching

There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins” ...
Pitching the incumbent agency: Procurement versus Consultant perspective

Pitching the incumbent agency: Procurement versus Consultant perspective

We have previously shared why pitching the incumbent agency at the end of a contract period is no longer good ...
The Pitch conundrum: To Pitch, or not? Is that even the right question?

The Pitch conundrum: To Pitch, or not? Is that even the right question?

It’s all too common to see global, regional or local clients announce they are going to put out their account ...
Why your tender process should be about looking for the right agency, not the best agency

Why your tender process should be about looking for the right agency, not the best agency

Yet again, I took a call from a client wanting to discuss running a tender for a new agency. During ...
Why media agency pitches end up all about the price

Why media agency pitches end up all about the price

In almost two decades of managing agency pitches on behalf of advertisers, it is rare for the objectives of the ...
How media agencies can poison the waterhole in a pitch

How media agencies can poison the waterhole in a pitch

With price becoming such a driver in the selection of a new agency we have noticed that there is a ...
Why it is so hard for the agency incumbent to win a pitch

Why it is so hard for the agency incumbent to win a pitch

There is an increasing incidence of what are often referred to as ‘statutory’ or ‘regulatory’ or ‘compulsory’ pitches. This is ...
Why ‘no pitch’ is better than pitching for everyone involved

Why ‘no pitch’ is better than pitching for everyone involved

Most agencies, and perhaps a few advertisers, would know TrinityP3 as a pitch consultancy. However, of all the work we ...
Why you do not need to pitch your agencies every three years

Why you do not need to pitch your agencies every three years

There is a trend in marketing for accounts to be put to market at the end of the contract period ...
Why do Agency pitches take so long and does that produce a better outcome?

Why do Agency pitches take so long and does that produce a better outcome?

For marketers, the agency pitch creates a fantastic opportunity to take stock of skills and services needed from an agency ...
Pitching game

Pitching: The problem is not the game, it is the rules.

New business is a game. There are winners and losers. And the most competitive manifestation of this game is the ...
How to know if you need to pitch your agency

How to know if you need to pitch your agency

I often get asked by our clients to see them ‘about running an agency pitch’. The decision to pitch, for ...
Pitching for your business

What happens when the best agencies are no longer interested in pitching for your business?

Recently we have read reports from the CEO of WPP, Sir Martin Sorell and even our own Executive Chairman, Michael ...
Pitching your agency

The dangers of pitching your agency on a regular basis

Do you work for a company that routinely has you take your contracted agencies to pitch every three years? Is ...
Time to pitch your agency or not? And when it is the only answer

Time to pitch your agency or not? And when it is the only answer

That indeed is the question many marketers ask themselves when agencies aren’t performing. Given one of our services at TrinityP3 ...
Agency rosters just like wedding arrangements.

Don’t divorce your agency when you can simply change the place settings at the bridal table

Have you ever had to organise a wedding? Recently hearing about the challenges a couple were facing with the seating ...
Technology vendor selection for marketing and IT managers – who to trust?

Technology vendor selection for marketing and IT managers – who to trust?

Are you looking for: software, hardware or cloud based solutions lead nurturing and automation technology location based technology integrated 1st, ...
speculative creative pitches

Why strategy workshops beat speculative creative pitches for agency selection every time

The most common creative agency tender processes are typically based on a speculative creative pitch. Up until 2007 the pitches ...
When money talks in a pitch, why does everyone else shut up?

When money talks in a pitch, why does everyone else shut up?

The ‘race to the bottom’ accelerates We've all heard of the pitches where price is the overriding factor. You’d think they’re ...
What is more important: The best agency? Or the best fit?

What is more important: The best agency? Or the best fit?

The advertising industry is one that is obsessed with scoring, ranking and comparing itself. There are awards for the best ...
3 most common concerns marketers have about engaging an advertising production consultant

3 most common concerns marketers have about engaging an advertising production consultant

We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated ...
Agency selection criteria – seven things to consider when choosing an advertising agency

Agency selection criteria – seven things to consider when choosing an advertising agency

Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other ...
To pitch or not to pitch? The issues every marketer should consider before answering this question.

To pitch or not to pitch? The issues every marketer should consider before answering this question.

Undertaking an agency review or "pitch" should only be done for the following reasons: 1. You want to appoint an ...
The traps and pitfalls of setting agency remuneration during a pitch

The traps and pitfalls of setting agency remuneration during a pitch

It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as ...