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The recent K2 report on media transparency and rebates commissioned by the US-based ANA (Association of National Advertisers) has articulated what we have observed in APAC and especially Australia for the past four years or more.
It has literally been like watching a train wreck in slow-motion. My recent claims of conflict within the AANA (Australian Association of National Advertisers)are driven by frustration over the continued lack of action on this matter, considering we have seen it coming since 2012. But in fact, it all started before then with the GFC.
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