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Creating transparency and trust in media

Topic: Creating transparency and trust in media

Date: Wednesday September 9

Time: 13:00-14:00h AEST

Presenter: David Angell

Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.

 

Video Recording:

 

Presentation:

TrinityP3 Webinar Series: Creating transparency and trust in media

 

Blog post:

Creating transparency and trust in media – Part 1 “The Agency”

Creating transparency and trust in media – Part 2 “The Advertiser”

 

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