What is the shiny, new marketing technology that caught your eye?
Turn up at any industry conference or read the trade media and you will see them screaming out of the headlines – the latest new technology solution for marketers that will kill everything you are doing now. But it appears the Gartner Hype Cycle is real. Today’s hot new tech solution can become tomorrow’s overhyped flop. Blockchain is the latest with reports that its disruptive ability has been overblown and there are even questions on if AI is really here yet or still years in development away before it lives up to the hype. While many in the industry are distracted by the shiny new thing, others are just getting on with the job or marketing their marketing investment work.
But still it is worth asking:
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