Marketing transformation is often mistakenly termed digital transformation. While much of the transformation taking place this century is digital, the technology is simply the enabler of this transformation and not the transformer. The real opportunity is in applying the tech solutions available to support opportunities for improved marketing performance and productivity.
Our marketing transformation advisory looks to alignment of culture, strategy, structure, capability, and process with the technology solutions available, which you can explore in more detail here:
You can find more information on our marketing transformation practice here or explore more details and insights below.
What you may not know about the digital marketing landscape
"I don't know what I don't know" Have you heard this lately? Or have you found yourself saying this lately? ...
How to align your digital marketing to marketing
This is the third post in the series of TrinityP3 Webinars. Welcome everybody this afternoon to this one hour Webinar ...
7 best practice tips for Marketing Dashboards
They’re a beautiful thing aren’t they. The dashboards created for your marketing activity or business as a whole? “Which dashboards ...
A silver bullet for using data and digital agencies to drive better marketing performance?
It seems that every agency and technology provider is an expert. Yet why are so many ‘experts’ pulling marketers in ...
When should a CEO throw their CMO under the technology steamroller?
Technology is changing everything - how we communicate, how we shop, how we travel, how we are entertained, how we ...
Chapter 10: Diving into digital in a data-driven world
Welcome to the 10th and final Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you ...
Chapter 9: Educating your business and brand world
Welcome to the 9th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 8 you ...
Chapter 8: Understanding the art and science of performance data
Welcome to the 8th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 7 you ...
Chapter 7: The never-ending digital marketing campaign
Welcome to the 7th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 6 you ...
Chapter 6: The new four-pillar structure for developing digital ideas
Welcome to the 6th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 5 you ...
Chapter 5: Establishing customer segmentation and brand values
Welcome to the 5th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 4 you ...
How to avoid the traditional to digital marketing transition trap
I wonder how many marketers feel like this. My old friend and terrific illustrator Roger Harvey, drew this cartoon for ...
Chapter 4: Launch your digital marketing strategy with a rock-solid foundation
Welcome to the 4th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 3 you ...
Chapter 3: How the best of the best approach digital marketing
Welcome to the 3rd Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter ...
Chapter 2: How digital marketing fits into the marketing mix
Welcome to Chapter 2 of The Ultimate Guide to Digital Marketing in a Data-driven World. If you missed Chapter 1 ...
Chapter 1: The rise and rise of digital marketing in a data-driven world
The first post in this series introduced the new TrinityP3 book "The Ultimate Guide to Digital Marketing in a Data-driven World" ...
The Ultimate Guide to Digital Marketing in a Data-Driven World
TrinityP3 is proud to announce the launch of The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide ...
Benchmarking the marketing FTEs within your organisation
We regularly have marketers and procurement come and ask us to benchmark their agency resources. Do they have the right ...
Top down or bottom up budgeting – which approach is best?
This post was updated on October 24, 2018 to provide further insights into Bottom Up Budgeting, which is also known as ...
A prototype model for the marketing communications process
One of the issues that arises when decoupling production, especially to a transcreation specialist, away from the creative agency (and ...
