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When should we collaborate?
Simple: this is when there is a clear relationship between cause and effect. When you do X you always get Y, and no matter how many times you do X you get the same Y result. Organising the performance reviews is a good example. You can predict with confidence the end result of the activity. In these cases co-ordination can be used to great effect.
Complicated: this is when there is still a relationship between cause and effect but you have to put effort in working out that relationship and there is often a range of possible answers. This is the realm of experts who put in the effort working out these cause-and-effect relationships. Co-operation is effective in this domain because there is often a clear end goal in mind but you need the combined forces of a range of people to achieve it.
Complex: this domain is characterised by causes and effects that are so intertwined and intricate that things only make sense in hindsight. You hear people saying: “Ah, the reason that happened was because …”, but if you rewind the tape of what just happened and play it again, you get a different outcome; rewind and play again, and yet another outcome. This phenomenon occurs because in complex situations everything is so interconnected that a small change in one part of the system can have inordinate impact somewhere else, and vice versa. The system is unpredictable in detail, yet we can discern patterns. Designing and implementing a new performance management approach is complex because, regardless of how much analysis we do before putting it into practice, we won’t know how it’s going to work in detail. It is in these complex situations that collaboration comes to the fore.
Collaboration works well for complex situations because the style of working collaboratively matches the nature of the issues that complex situations pose.
Complexity is unpredictable, and collaborating is adaptable; complexity is messy – it’s difficult to work out the question, let alone the answer – and collaborating involves bringing together a diversity of people and talents to improvise and test possible approaches, all learning as you go. Complexity offers unique and novel conundrums, and collaboration draws on a deep foundation of trust to that fosters creativity and delivers innovations.
The last domain of the Cynefin framework is chaos. This is where it’s impossible to discern a relationship between cause and effect. The best approach in this domain is simply to take action. Paradoxically it really doesn’t matter which group style is used here, as any way of working will either create opportunities in the complex space where collaboration can take effect, or push the situation into the simple domain where a co-ordination approach is effective.
With the Cynefin framework as a guide, we can better align the type of group work with the nature of the issue at hand. Collaboration is not the best approach in every situation and let’s not fall into the trap of thinking of it as a panacea. Sometimes it’s simply more effective to issue a direction to get the job done when the job is simple or complicated. It’s when things are truly complex that collaboration is most effective, and the reality is that the world is becoming more connected, faster moving and therefore more complex by the minute. Collaboration will have a growing role to play in every organisation.
References
[1] Economist Intelligence Unit (2008). The role of trust in business collaboration.
[2] Snowden, D. J. and M. E. Boone (2007). “A Leader’s Framework for Decision Making.” Harvard Business Review November.
This entry was posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management and tagged agency solutions, Anecdote, collaborate, Collaboration, cynefin, cynefin framework, Evalu8ing, marketing process optimisation, relationship performance, Shawn Callahan, strategic management. Bookmark the permalink.

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