Company Category: Government
Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend.
Challenging Problem: With all other business divisions being able to measure their carbon footprint marketing were required to gain an understanding for their external advertising spend.
Process: TP3 carried out a years review of the media buy and applied the appropriate carbon readings and reports.
Timeline: The carbon assessments where completed for each separate market campaign within 5 days.
Result and feedback: This was only the first part of the process. The historic carbon benchmark now enables marketing to set carbon reduction targets for the future years. TP3 is working with both the internal marketing department and their media and agency partners to understand and then adjust the carbon footprint while at the same time not adversely effecting the business strategy.