Anatomy of an Agency Performance Review
Otto Preminger’s ‘Anatomy of a Murder’ (1959) is the genre of courtroom drama at its best: Jimmy Stewart plays a rural lawyer defending […]
Author: David Little
With experience in various Procurement categories, David has been practicing Category Management for 12 years within the FMCG, Telecoms and Consulting industries. He has a special interest in Marketing categories and Procurement Leadership. David lives with his family in Stockholm, Sweden.
Connect with David on LinkedIn here.
The ‘dog’s dinner’ approach to managing agency rosters
Is this a familiar picture? Would your CMO or Marketing Director recognise this situation? How do rosters get like this? It’s common […]
Get a health check for your Marketing Procurement capabilities
Here’s my ‘Marketing Procurement Health Check‘ for you to chart your Marketing Procurement capabilities. The criteria on the left are the main […]
10 ways Marketing and Procurement can work together for better results
To many marketers, the appearance of a Marketing Procurement Category Manager in their working environment can be misunderstood, unwelcome or (worse) strenuously […]
10 sponsorship principles that Procurement must consider
This article covers the sponsorship of sports teams, tournaments, events and not TV sponsorships (adverts), charities (CSR related) or ‘ambassadors’. Embracing the […]