Why Trust in the Agency Pitch is a Debt, Not a Gift
In the world of agency search and selection, we often talk about trust as if it were a merit badge – something […]
Category: Procurement Support
Managing Marketing: Insights From Agency Pitches Gone Wrong: From The Undercover Consultant
Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including […]
Focus your pitch for a better pitch result
Somebody very wise (Often misattributed to Mark Twain, but was actually Blaise Pascal) once famously wrote “Je n’ai fait celle-ci plus longue […]
The End of the Cost-Cutting Era: Why Your Savings Mandate is Creating Massive Marketing Waste
A New Strategic Blueprint for Marketing Procurement: How to Pivot from Price Taker to Value Architect The marketing procurement function is at […]
Managing Marketing: Navigating The Marketing Landscape And Insights For The Year Ahead
Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including […]
Rethinking Commercial Conflicts of Interest in Agency Selection
Rigid, often instinctive rules have long governed the process of selecting an advertising agency, chief among them being the strict avoidance of […]
Marketing Agency RFP Template (Download)
For far too long, the Request for Proposal (RFP) process has been a necessary evil—a bureaucratic exercise often disconnected from true business [...]
Questions to Ask Before Hiring a Marketing Agency
Choosing a marketing agency is one of the most important investment decisions a marketer makes. However, too often, the process turns into [...]
How to Choose a Marketing Agency
For decades, the default approach to selecting a marketing agency has been a time-consuming, expensive, and often ineffective beauty pageant built around [...]
A conversation on aligning procurement and marketing in a conscious climate
In this video Anne Miles, Matt Perfect and Darren Woolley chat about how to align magic and logic and how to see marketing as an investment. Watch it here.
Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here’s why.
Why TrinityP3 supports #womenwithagency to level the procurement playing field
Women with Agency is encouraging advertisers to consider agencies that are founded and owned by women. Find out about the initiative and how we are helping.
Why marketing and procurement have more in common than they have difference
Whilst procurement and marketing might fight like siblings on a long car ride, the challenges facing procurement are very similar as this post shows.
Anatomy of an Agency Performance Review
Otto Preminger’s ‘Anatomy of a Murder’ (1959) is the genre of courtroom drama at its best: Jimmy Stewart plays a rural lawyer defending […]
Get a health check for your Marketing Procurement capabilities
Here’s my ‘Marketing Procurement Health Check‘ for you to chart your Marketing Procurement capabilities. The criteria on the left are the main […]