Why Trust in the Agency Pitch is a Debt, Not a Gift
In the world of agency search and selection, we often talk about trust as if it were a merit badge – something […]
Category: Pitching Support
Managing Marketing: Insights From Agency Pitches Gone Wrong: From The Undercover Consultant
Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including […]
Focus your pitch for a better pitch result
Somebody very wise (Often misattributed to Mark Twain, but was actually Blaise Pascal) once famously wrote “Je n’ai fait celle-ci plus longue […]
How Marketers Can Master the Pitch Process and Select the Best Fit Agency
For marketing leaders and procurement professionals, the agency selection process—the pitch—is arguably the most critical and high-stakes decision you will make. It […]
How Marketers Can Validate Agency Promises and Avoid the Pitching Fantasy
The modern agency pitch is supposed to be a rigorous process built on transparency and strategic merit. Yet, for too many marketers, […]
Marketing Agency RFP Template (Download)
For far too long, the Request for Proposal (RFP) process has been a necessary evil—a bureaucratic exercise often disconnected from true business [...]
Questions to Ask Before Hiring a Marketing Agency
Choosing a marketing agency is one of the most important investment decisions a marketer makes. However, too often, the process turns into [...]
How to Choose a Marketing Agency
For decades, the default approach to selecting a marketing agency has been a time-consuming, expensive, and often ineffective beauty pageant built around [...]
TrinityP3 AI Agency Search: Smarter Agency Selection and Qualified Pitch Lists
The agency landscape is broader, more fragmented, and faster than ever. For Marketers and Procurement teams seeking a new partner, compiling a […]
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can have with […]
The “Close Second” Lie: A Common Deception in Agency Pitches
In our “State of the Pitch Research,” we’ve found that agencies regularly report being told they were unsuccessful, but were a close […]
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what he really […]
Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in […]
Five ways to manage a better pitch process for selecting agencies
When the advertising industry refers to a pitch being broken, it typically means one of the two most common tender processes used [...]
BetterPitch: Five ways to make sure pitching is fair
One of the most frequent complaints I hear about agency pitches is the lack of fairness that the process allows. Most often, […]