A step by step approach to calculating ad agency resource rates and head hour costs
With the increased application of AI in generativing content and automating workflows, and the corresponding call for the application of ...
Rate cards versus retainers: evaluating the best model for advertising
With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project ...
How many billable hours are there in a year?
Since this post was last updated at the end of 2018, the world has gone through a significant upheaval in ...