Marketing Technology Archives - TrinityP3 Global Marketing Management Consultants

Published Apr 10, 2026Case Studies, Marketing Technology

Digital capability audit for APAC real asset manager and developer – Case Study

Challenging problem TrinityP3 is not always known for tech advisory. However, over the past few years we have been helping clients navigate […]

Published Mar 22, 2026Feb 23, 2026Podcasts, Marketing Solutions, Marketing Technology

Managing Marketing: Unlocking the Power of Agentic AI for Brands

Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead […]

Published Jan 25, 2026Jan 25, 2026Podcasts, Marketing Solutions, Marketing Technology

Managing Marketing: Navigating the AI Content Landscape

Joe Fraser is the founder and leader of the media agency Half Dome. Starting the business at just 25 years old, Joe […]

Updated Mar 21, 2026 Podcasts, Marketing Performance, Marketing Processes, Marketing Solutions, Marketing Technology

Managing Marketing: The Secrets Behind Scaling Ecommerce

Dan Ferguson brings commercial rigour to any CMO role, with deep expertise in launching and growing e-commerce sales. He has helped transform […]

Updated Mar 27, 2026 Marketing Performance, Marketing Processes, Marketing Technology

How Agencies are Reimagining Marketing for Speed, Scale, and Superior Performance with AI

Like us, you’re most likely being bombarded by Artificial Intelligence information and innovations daily. It’s the biggest force that’s reshaping the business, […]

Updated Mar 20, 2026 Agency Performance, Fee Benchmarking, Marketing Alignment Process, Marketing Technology

Benchmarking the Machine: How to measure and manage an agency’s AI transformation

The marketer’s dilemma today is not whether their media agency uses Artificial Intelligence, but how effectively they use it. Every holding company […]

Updated Mar 27, 2026 Podcasts, Marketing Performance, Marketing Solutions, Marketing Technology

Managing Marketing: Navigating The Modern Marketing Revolution

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, […]

Published Jun 25, 2025Jun 25, 2025Podcasts, Agency Performance, Marketing Technology

Managing Marketing: The Life and Love of Creativity

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative […]

Published Jun 5, 2025Podcasts, Marketing Alignment, Marketing Performance, Marketing Processes, Marketing Technology

Managing Marketing: Creative Connection Is The New Targeting In An AI Fuelled World

Harry Lowes is the Director of ANZ Mid-Market in the Global Business Group at Meta. After long stints at CommBank and Telstra […]

Updated Sep 2, 2025 Podcasts, Marketing Alignment Capability, Marketing Solutions, Marketing Technology

Managing Marketing: Augmenting The Digital And Human Labour Forces For The Future

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at […]

Published May 26, 2025Podcasts, Marketing Performance, Marketing Technology, Media Adtech, Performance Measurement

Managing Marketing: Navigating The Complexity Of The Marketing Technology Swamp

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and […]

Published Apr 28, 2025Apr 23, 2025Podcasts, Marketing Technology, Production Models

Managing Marketing: How To Successfully Humanise Technology

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk to TrinityP3’s […]

Published Apr 15, 2025Podcasts, Marketing Performance, Marketing Processes, Marketing Solutions, Marketing Technology