Managing Marketing: The Latop Initiative – Giving Laptops To People In Desperate Need
Cheryl Sing, founder of the Australian charity The Laptop Initiative, is dedicated to bridging the digital divide by providing laptops to those […]
Category: Our Beliefs
Managing Marketing: What It Is To Be Queer In Advertising
Julia Stretch, Fenn Aldred, and Liam Jenkins are three of the leaders of Friends of Rhonda, a network established to provide community […]
Managing Marketing: Celebrating Ten Years Of The Managing Marketing Podcast
The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between […]
Managing Marketing: Being A Trans Woman In An Advertising And Marketing World
Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media […]
Managing Marketing: The Dearth Of Data In Diversity And Inclusion
Dharshi Harindra is a lawyer and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member […]
What does your business do to support Mature Workers?
Mature workers are the heart and lungs of the TrinityP3 business. They are the engine that makes the business concept work. Find out more here.
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising advertising, here is an important and uncommon conversation. Understand why it’s all about the money.
Can brands behave more ethically?
Quarternity P4 (my due apologies to Trinity P3) or put simply, the foursome of Product, Price, Place and Promotion has been the foundation of Marketing for eons. It may have become somewhat out-dated in today’s context, but I was drawn back to it after reading a piece from The Ethics Centre that Darren Woolley shared with me recently. Titled “Trust, Legitimacy & the Ethical Foundations of the Market Economy”, the paper by Simon Longstaff and Victoria Whitaker is a compelling narrative on the origins of the market economy, its apocalyptic decline and possible ways to help restore the legitimacy of our market institutions.
Beware the shortcomings of one-man-band marketing consultants
When I started TrinityP3, or P3 as it was in 2000, I was a one-man band. A scientist and a copywriter / […]