Managing Marketing: The transformation of Higher Education marketing

Posted on March 3, 2017 by Darren Woolley
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Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to help manage this transformation leveraging strong brands with agile customer experience management. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, Podcasts, public sector, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing: The transformation of Higher Education marketing

Managing Marketing – Public sector marketing and the impact of digital

Posted on November 11, 2015 by Darren Woolley
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Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective. Continue reading →

Posted in media planning & buying, Podcasts, public sector, social media & digital marketing, strategic management | Comments Off on Managing Marketing – Public sector marketing and the impact of digital

Agency remuneration – the alarming race to zero

Posted on September 23, 2013 by Stephan Argent
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Share59 Tweet +13 ShareShares 62This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management | Tagged , , , , , , | Comments Off on Agency remuneration – the alarming race to zero

Why the difference between political and Government advertising matters

Posted on August 2, 2013 by Darren Woolley
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Share31 Tweet +12 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in industry news & trends, marketing process optimisation, marketing procurement, public sector, television & electronic production | Tagged , , , , , , , | Comments Off on Why the difference between political and Government advertising matters

Procurement process: get all agencies in for a pitch Q&A?

Posted on May 20, 2013 by Darren Woolley
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Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management | Tagged , , , , , , , , | Comments Off on Procurement process: get all agencies in for a pitch Q&A?

Marketing structural & process mapping & optimisation in Government – Case study

Posted on July 8, 2010 by Darren Woolley
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Share Tweet +1 ShareShares 0Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic branding … Continue reading →

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Re-drafting the actor’s / talent agreement / contract – Case study

Posted on June 5, 2010 by Darren Woolley
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Share Tweet +1 ShareShares 0Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s … Continue reading →

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Agency Remuneration Benchmarking For Contract Renewal – Case study

Posted on April 11, 2010 by Darren Woolley
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Share Tweet +1 ShareShares 0Company Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many organisations … Continue reading →

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Leo Burnett Pay Up to the US Government for Alleged Over Billing

Posted on January 7, 2009 by Darren Woolley
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Share Tweet +1 ShareShares 0In AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any … Continue reading →

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