Managing Marketing: The transformation of Higher Education marketing
This podcast covers the challenges facing marketers in the Higher Education category, which is undergoing significant transformation. Listen to it here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
public sector
Managing Marketing – Public sector marketing and the impact of digital
The role of marketing in Government is changing. Find out how technology has overhauled communications and made governments more customer centric.
Agency remuneration – the alarming race to zero
The British Government's e-auction process to drive down agency remuneration should set alarm bells ringing for both marketers and agencies.
Why the difference between political and Government advertising matters
What is the difference between 'political' and 'Government' advertising? And why should these be separated in the interests of lowering costs?
Procurement process: get all agencies in for a pitch Q&A?
Here is a part of the procurement process that doesn't make any sense. Who would give up their competitive advantage in a multi-agency pitch Q&A?
