Managing Marketing – Public sector marketing and the impact of digital

Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective. Continue reading

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Agency remuneration – the alarming race to zero

Share59 Tweet +13 ShareShares 62This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. … Continue reading

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Why the difference between political and Government advertising matters

Share31 Tweet +12 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Procurement process: get all agencies in for a pitch Q&A?

Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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CASE STUDY: Marketing structural & process mapping & optimisation in Government

Share Tweet +1 ShareShares 0Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic branding … Continue reading

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CASE STUDY: Re-drafting the actor’s / talent agreement / contract

Share Tweet +1 ShareShares 0Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s … Continue reading

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CASE STUDY: Agency Remuneration Benchmarking For Contract Renewal

Share Tweet +1 ShareShares 0Company Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many organisations … Continue reading

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Leo Burnett Pay Up to the US Government for Alleged Over Billing

Share Tweet +1 ShareShares 0In AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any … Continue reading

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