Category Archives: public sector

Managing Marketing: The transformation of Higher Education marketing

Posted on March 3, 2017 by Darren Woolley

Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to help manage this transformation leveraging strong brands with agile customer experience management. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, Podcasts, public sector, return on investment, social media & digital marketing, strategic management | Comments Off

Agency remuneration – the alarming race to zero

Posted on September 23, 2013 by Stephan Argent

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. According … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management | Tagged agency compensation, agency relationships, agency remuneration, agency services, e-auction process, e-auctions, stephan argent | Comments Off

Why the difference between political and Government advertising matters

Posted on August 2, 2013 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in industry news & trends, marketing process optimisation, marketing procurement, public sector, television & electronic production | Tagged advertising costs, commercial voice overs, government advertising, government advertising broadcasts, political advertising, talent fee loading, television commercial, voice over fees | Comments Off

Procurement process: get all agencies in for a pitch Q&A?

Posted on May 20, 2013 by Darren Woolley

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management | Tagged agency review, agency search, agency selection, creative agency tender, Darren Woolley, government procurement, pitch Q&A, procurement process, tender process | Comments Off

Marketing structural & process mapping & optimisation in Government – Case study

Posted on July 8, 2010 by Darren Woolley

Share Tweet +1 ShareService Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic branding and … Continue reading →

Posted in case studies, public sector | Tagged function, local government, Marketing, marketing services, marketing structure, optimisation, process, process improvement | Comments Off

Re-drafting the actor’s / talent agreement / contract – Case study

Posted on June 5, 2010 by Darren Woolley

Share Tweet +1 ShareIssue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s union … Continue reading →

Posted in case studies, public sector | Tagged Actors, Advertising, assessment, benchmarks, Cinema, Community Service, Compensation, Government, Internet, production costs, remuneration, talent agreement, Talent Costs, television, TV | Comments Off

Agency Remuneration Benchmarking For Contract Renewal – Case study

Posted on April 11, 2010 by Darren Woolley

Share Tweet +1 ShareCompany Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many organisations make … Continue reading →

Posted in case studies, public sector | Tagged agency remuneration, benchmarking, contract renewal, pitches, remuneration benchmarking, tenders | Comments Off

Leo Burnett Pay Up to the US Government for Alleged Over Billing

Posted on January 7, 2009 by Darren Woolley

Share Tweet +1 ShareIn AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any wrong … Continue reading →