Agency Rate Benchmarking – Insights

With agency rates varying widely across different markets and industries, it can be challenging for agencies to determine what rates to charge their clients. TrinityP3’s agency rate benchmarking resources help marketing agencies better understand market rates for their services and set their fees accordingly.

The page covers a range of topics related to agency rate benchmarking, including how to evaluate market rates for specific marketing services, how to position pricing as a competitive advantage, and how to negotiate effectively with clients. By using these resources, marketing agencies can improve their pricing strategy and better understand their clients’ expectations around pricing.

You can find more information on agency growth advisory here or explore more details and insights below.

What does financial and rate benchmarking mean at TrinityP3?

What does financial and rate benchmarking mean at TrinityP3?

Benchmark. It’s a term we use a lot at TrinityP3, and the concept underpins much of the work we do ...
Why average cost per agency FTE is dependent on the task at hand

Why average cost per agency FTE is dependent on the task at hand

Average cost per FTE is a very common procurement measure for assessing agency costs. It is basically the equivalent number ...
Agencies talk about creativity. Consultants talk about insights.

Agencies talk about creativity. Consultants talk about insights.

If you have any interest in advertising and marketing, you will find yourself on the subscription list of a multitude ...
Assess your agency's performance with accurate agency benchmarks

Assess your agency’s performance with accurate agency benchmarks

Agency remuneration benchmarking can be quite a controversial topic, especially for agencies. But it is also a point of contention for ...
The importance of rates in assessing an agency and their people

The importance of rates in assessing an agency and their people

TrinityP3 recently launched the Ad Cost Checker online benchmarking system to allow advertisers, procurement and agencies to be able to ...
A simple way to check your advertising agency fees

A simple way to check your advertising agency fees

Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise ...
How do your agency rates stack up and why?

How do your agency rates stack up and why?

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
How to calculate your agency head hour rates

How to calculate your agency head hour rates

Your agency is proposing to charge $250 per hour for the Group Account Director or the media agency has $325 ...