Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Past, present or future? Calculating and benchmarking agency resources and fees can provide significant insights. Which one is the most important to you?
If you get agency benchmarks wrong it can do more harm than good. Here are some observations on what often passes for industry benchmarks and how average benchmarks will always deliver average outcomes.
Lets be honest, while the agency retainer is often set and forget, it has problems, especially in the way they are set up and managed. View 10 of them here.
In our experience, lack of transparency exists at every level of the advertising production process. But who really pays the price for this ongoing issue?
Want to increase ad agency productivity and performance? You need to stop cost benchmarking and move to performance based value benchmarking. Find out why.
The scope of work lets you operate in a more accountable and efficient way with your agency and drives value. Understand exactly how it does this here.
Want to save on agency fees and improve your agency's ability to deliver quality work? Learn how to create a defined and detailed scope of work right here.
TrinityP3 celebrates 1,000 posts with a look at the top 10 biggest posts from the last 10 years. How is marketing evolving and what are the hot topics?
Many marketers and advertisers mistakenly believe that their negotiations will be straightforward. Here are 3 examples of how the process can go wrong.
Here are 6 innovative tools created to help the marketer with the difficult tasks of managing or selecting agencies, assessing advertising costs and more.