If you get agency benchmarks wrong it can do more harm than good. Here are some observations on what often passes for industry benchmarks and how average benchmarks will always deliver average outcomes.
Lets be honest, while the agency retainer is often set and forget, it has problems, especially in the way they are set up and managed. View 10 of them here.
In our experience, lack of transparency exists at every level of the advertising production process. But who really pays the price for this ongoing issue?
Why when benchmarking agency fees do people want to reduce the agency fees to average? Or less? Discover what benchmarking is really for:
Want to increase ad agency productivity and performance? You need to stop cost benchmarking and move to performance based value benchmarking. Find out why.
The scope of work lets you operate in a more accountable and efficient way with your agency and drives value. Understand exactly how it does this here.
Want to save on agency fees and improve your agency's ability to deliver quality work? Learn how to create a defined and detailed scope of work right here.
TrinityP3 celebrates 1,000 posts with a look at the top 10 biggest posts from the last 10 years. How is marketing evolving and what are the hot topics?
Many companies are finding the transition from agency retainers to project fees frustrating. Here are 7 considerations for a successful transition.
Many marketers and advertisers mistakenly believe that their negotiations will be straightforward. Here are 3 examples of how the process can go wrong.
Here are 6 innovative tools created to help the marketer with the difficult tasks of managing or selecting agencies, assessing advertising costs and more.
Here it is at last - the much anticipated follow up to the marketing management book of the year 2013. Get your 2014 dose of thought leadership here:
How much should you be paying your agency? How do you calculate agency compensation when there are so many variables? Darren Woolley explains here:
Do you have the methodology and data to accurately calculate your optimum marketing communications resource levels? Find out how this is done here:
Here are 5 ways that agencies can fool procurement and marketers about their levels of compensation. Do your agencies use any of these tricks?