Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch ...
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and ...
Managing Marketing: Why You Should Not Pitch Your Advertising Account
Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more ...
Managing Marketing: The State Of Pitching For Marketers
Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches ...
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this ...
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 considerations for marketers to run a better pitch
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Why your tender process should be about looking for the right agency, not the best agency
Yet again, I took a call from a client wanting to discuss running a tender for a new agency. During ...
How to know if you need to pitch your agency
I often get asked by our clients to see them ‘about running an agency pitch’. The decision to pitch, for ...
What is more important: The best agency? Or the best fit?
The advertising industry is one that is obsessed with scoring, ranking and comparing itself. There are awards for the best ...
To pitch or not to pitch? The issues every marketer should consider before answering this question.
The decision for marketers (and their procurement colleagues) to pitch their existing agency accounts is a complex one, fraught with ...