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  • Home
  • Why
    • Why We Do What We Do
    • Frequently Asked Questions
  • What
    • What We Do
    • Challenges We Solve
      • Marketing Transformation
      • Procurement Advisory
      • Production Consultancy
      • Agency Search and Selection Services
      • Agency Roster
      • Agency Commercial
      • High Performing Teams
        • Operational Review
        • Evalu8ing
      • Media Value & Issues
        • Media Value Operational Review
        • Media Industry Advisory
        • Media Agency Selection
        • Media Agency Commercial
      • Agency Growth
        • Agency Credentials & Positioning Consultation
        • Agency Pitching Review Services
        • Other Agency Tools & Resources
  • Who
    • Who We Are
    • Our People
    • Our Clients
    • Work with Us
    • Speakers
    • Publicity
  • How
    • How We Do Marketing Management
    • How We Are Different
    • Our Case Studies
    • Our Client Testimonials
    • Agency Testimonials
    • Verificom Toolkit
  • Insights
    • Insights & Wisdom
    • Agency Fee Decision Tree
    • Agency Register
    • Verificom Calculators
    • Downloads
    • Knowledge Centre
    • Marketing Books
    • Newsletters
    • Podcasts
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TrinityP3 Global Marketing Management Consultants
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Fee Models Retainer

Rate cards versus retainers: evaluating the best model for advertising

With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project ...
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