Pitching is a critical process for any agency seeking new business. Presenting your agency’s services, expertise, and experience to potential clients in the hope of winning their business can be a complex, time-consuming and challenging process that requires careful planning, preparation, and execution.
At TrinityP3, we understand the importance of effective pitching, and we offer a range of resources to help agencies succeed in this endeavour. Our pitching resources include guidance on how to develop a compelling pitch strategy, create a winning pitch deck, and present with impact and confidence. With our expert insights, we can help your agency stand out from the competition and win new business through effective pitching.
You can find more information on agency search and selection management here or explore more details and insights below. We also have created the pitch consultants’ definitive guide to agency selection which you download and read at your leisure.
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can ...
The “Close Second” Lie: A Common Deception in Agency Pitches
In our "State of the Pitch Research," we’ve found that agencies regularly report being told they were unsuccessful, but were ...
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what ...
Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch ...
Pitching isn’t broken, it simply needs modernising
For years, the advertising industry has been having the same conversation: “the pitch process is broken.” - bloated processes, speculative ...
Five ways to manage a better pitch process for selecting agencies
When the advertising industry refers to a pitch being broken, it typically means one of the two most common tender ...
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and ...
BetterPitch: Five ways to make sure pitching is fair
One of the most frequent complaints I hear about agency pitches is the lack of fairness that the process allows ...
Managing Marketing: How Marketers And Procurement Can Better Manager Agency Pitches
Tom Fogden, Editor at B&T, interviewed TrinityP3 founder and global CEO Darren Woolley about how marketers and procurement professionals can ...
Managing Marketing: The State Of Pitching For Marketers
Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches ...
Managing Marketing: The Importance Of Getting The Pitch Basics Right
Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches ...
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this ...
Managing Marketing: The State Of The Pitch In Australian Advertising
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and ...
Media Agency Pitch Management for the Higher Education Sector – Case study
Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an ...
Creative Agency Pitch Consultation – Case study
Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study
Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all ...
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 considerations for marketers to run a better pitch
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Managing Marketing: The Qualification Based Selection Process For Agencies
Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification ...
Managing Marketing: The Pitch Positive Pledge
Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting ...
When is an agency pitch, not an agency pitch?
Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an ...
Why agency pitches should be a test drive and not a beauty parade
The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to ...
Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few
During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in ...
‘Is pitching broken?’ is the wrong question
Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and ...
Have you thought through your Pitch approach and what’s needed to make a more informed decision?
At first it seems like such a simple question, but the more you delve into it and the ramifications involved, ...
The 5 biggest mistakes made by advertisers when pitching
This is the first of two, around the topic of ‘What are the 5 biggest mistakes made when Pitching’. The ...
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
2020 was an unprecedented year. The global pandemic. Working from home and working remotely. The rise of global action on ...
Global or local? Network or Independent? Choosing an advertising agency relationship
We’ve noticed a distinct recent trend in global markets for advertisers to request, consider and appoint local independent agencies, rather ...
Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
There is a procurement practice when it comes to selecting media agency partners of including a media buying exercise. This ...
Better to mess up a pitch yourself than pay someone to do it for you
Any fool can hang up a shingle and call themselves a consultant. More than 20 years ago I was one ...
