Are you planning to review your media agency arrangements? Do you regularly take your media agency relationship to pitch? Or is the relationship underperforming? Are you looking for more effective media agency arrangements? Beyond the media agency, there are more suppliers in the media planning and buying process today than ever. Selecting the right media, planning, search and programmatic agencies and suppliers is essential.
The media search and selection process poses some complex challenges. We work with our advertiser clients to detail what defines a successful outcome and then work to manage the process to ensure it is delivered. This can be a fully managed pitch, assisting your team with the process or simply working with you to define success and identify the right agencies for consideration.
On the one hand, media agencies can now provide more than just media services. On the other, the media offering is ever more fragmented, especially in the digital media category with independent programmatic trading desks, search specialists and media strategy and planning offerings. Adding to the complexity is the more recent trend where creative agencies offer media integrated into their services. It is little surprise that the selection of a new media agency or review of an incumbent has become more complex and more time consuming than ever before. Identifying the media agencies available, being aware of conflicts, assessing their core capabilities and testing the chemistry between your team and theirs can be a challenge. To undertake this process with the due diligence and governance it deserves is burdensome and disruptive for the marketing team. Not forgetting the added complexity of being able to negotiate an agency fee that actually procures the level and quality of agency resources you need to get the job done and meet your expectations.
There are a number of ways we can help you search and select the right media agency or media supplier for your needs:
The process begins with our gaining a complete understanding of your current circumstances and specific media requirements. The Search Brief defines the successful outcome and is central to the process. The recommended approach will depend on your circumstances and the outcome required. We customise the media selection process for each client, ensuring that at every step there are both qualitative and quantitative evaluations of the potential agencies. We are so confident of a successful outcome we offer a guarantee on the fully managed process.
Hear more on Media Agency Search & Selection from a TrinityP3 expert.