Oksana Koriakova is a global marketing maverick, the Queen of Networking, and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies.
Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers.
She discusses her journey from starting a hamper company to establishing Impero, emphasising the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers.
Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey.
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I give them drink bottles and a pen and a hat, and they’re going to call us.
No, they’re not. They’re not going to call us.
It’s your job to be memorable, it’s not their job to remember you.
Transcription:
Anton Buchner:
Hi, I’m Anton Buchner, Business Director at TrinityP3 Marketing Management Consultancy. Welcome again to Managing Marketing, a weekly podcast where we discuss the issues and opportunities facing marketing, media, and advertising with industry thought leaders and practitioners.
Today, I’m talking with Oksana Koriakova, founder of Impero. Oksana is a global marketing maverick. She’s the queen of networking and brings out of the box thinking to every interaction she has. Buckle up everybody, this podcast is going to be interesting.
Oksana has been known (she might have to talk about it) to wear a bridal gown at an event lately when she was a guest speaker. So, she brings purpose, passion, and heaps of positivity, and there’s lots to talk about. It’s with great pleasure that I welcome to the managing marketing podcast, Oksana Koriakova.
Welcome, Oksana.
Oksana Koriakova:
Thank you, Anton. Thank you for invitation. I’m super excited.
Anton Buchner:
That’s great, me too. Now, what’s this bridal dress? Bridal gown?
Oksana Koriakova:
How do you cut through the noise? And I believe that if your present does not talk, neither will your words. We put so much effort and emphasis on words. In reality, is firstly, we’re all energy; secondly, words are only 8% of communication.
So, imagine yourself sitting at the three-day conference listening to endless speeches and everyone is an expert. And as participant, you’re probably bored, a little bit tired and sitting there waiting for the drinks that are going to start serving at five o’clock.
I’ve been networking at a million conferences, and how often that you listen to the speaker, it’s like going to the movies. We all see million movies, and then if I ask you, which one do you remember? Because the forgetting curve is real. We don’t remember nothing. We sit at the conference, we’re taking notes, you ask someone, “What was the conference about next day?”
Anton Buchner:
Yeah, everyone’s forgotten.
Oksana Koriakova:
Because the purpose I think is now as a presenter, I’m not there for me. The purpose of me being on stage, the purpose of you, Anton, creating this podcast, it’s not about us. The purpose is what is the listener going to take away? What will they learn? Because if they learn nothing, we might as well just end the show.
So, what would they learn, number one; and number two, what are they going to do different because they learnt something.
Anton Buchner:
Take action, yeah. So, you dressed up in the bridal gown to make impact, make people listen?
Oksana Koriakova:
Yeah. So, it was Tuesday, 11 o’clock, 500 people in the audience, the topic was how to cut through the noise and bring wow to your marketing. I did not bring the wow, I was the wow. Because I show up in the wedding dress with a veil, with the red flowers, with a crown-
Anton Buchner:
Tiara.
Oksana Koriakova:
Tiara, everything, and enter the stage where the wedding was playing and people just gasp in curiosity. And everyone who saw me, they saw a glimpse of me and they’re like, “Wow …” you definitely stand out if it’s 500 corporate people and then you’re in a wedding gun.
And I basically deliver. I’m a marketer, I have hundred years of marketing knowledge similar to yourself, but how do we simplify it? Because people are goldfish nowadays, we’re all overwhelmed with … nothing is sticky-
Anton Buchner:
It’s too much.
Oksana Koriakova:
We need to make it so simple. So, I deliver the message of marketing message of how do you stand out and bring wow by comparing marketing like falling in love. You need to know who is your customer and you need to know how, but most importantly, when you had this beautiful wedding and spent all the money and had so much fun, how are you going to keep your husband because retention is five, six times more costly than acquisition.
So, do you want one night stand? It’s going to be an interesting journey or you want to be married? How are you going to deal with your marketing? How are you going to approach it? And I said, imagine if every marketing campaign you do, you treat it as you organizing an wedding. Everything changes.
Anton Buchner:
So, I think that anybody listening to this is probably getting a pretty quick picture of who you are. And look, you’re connected to most of the world, I think, not just Australia, but all around the globe. So, your name is probably well-known. But maybe Impero, why did you start the business? What is branded merchandise? And I think you’ve just touched on it with that story, but tell us more about Impero.
Oksana Koriakova:
So, I am actually unemployable because I grew up in communist country, and the only thing that I ever wanted to do as a little girl is do not comply. Because there was a country where they want us to look the same, think the same, do the same. So, when I arrive in Australia, I arrived in Disney land of opportunities and possibilities and freedom and fun.
So, I was in heaven before even I die because when I got the residency, I started the business. I was a hamper company, gifts on the run, I loved it. It was before computers — I don’t know, I just did door knocking and ironically, I have some clients still who I pick up door knocking. Now, you probably get arrested because it’s illegal, but it was very effective.
But the business grew, American Express has a growing business in 2001, and I was in Iran and it was wonderful business, but it took my biggest value away, the value of freedom. It was so much effort. I had a big team, warehouse, couriers, logistics, oh my goodness.
And then I met someone, they introduced me to a big company who had a couple of meetings and work out with $70,000 order, and they order merch, and I never touch anything because hamper is very labor intense.
And I thought, “Oh, my God, I don’t want to be gifts on the run anymore.” So, I went to my marketing teacher, I did the Eastern Suburbs College course, and there was wonderful teacher, his name was Graham. And I said, “Graham, I want a business that people don’t know what I do. I want the work like Sony.” And he gave me three names, and one of them was Impero.
So, Impero comes from Latin. It’s like empire — means to lead, to command, to be the first one to break all the rules. I’m like break all the rules, where do I sign up? And this is how it all started, so it’s been, what, 2003, 22 years and I love it. I love it.
Anton Buchner:
Fantastic. You can feel the energy of course, and your passion for, what do I call it, a branded merchandise, I guess, or branded experiences?
Oksana Koriakova:
Yeah, true. I think it’s just a connection. I’ve got five Libras in my star science, and Libra is all about connections, so I’m a United Nation. So, for me, the merchandise, and it’s why I’m so passionate about make the merchandise practical and useful, and meaningful because if it is not, they not use, so it’s not connection.
For me, it’s my tool to connect with the people when I’m not there. I think, I don’t know who said that brand is what people say about you when you’re not in the room, and I say in reality, nobody’s going to talk about you if you’re not in the room.
They’ll talk about me because guess what? I give them the nail filer that says, “For cool and fun marketing ideas keep us on file.” And my market female, guess what? They talk about me. They use it, it has to be useful. And Seth Gordon says, “Useful is not up to us; useful, it’s up to the customer.”
So, as a marketer, our job is, do you know your customer or you’re just sitting there in the corner making assumptions and then ordering drink bottles. I’m writing a book with a title, not another freaking water bottle.
Anton Buchner:
Yeah, I was going to touch on that.
Oksana Koriakova:
And I sell water bottles.
Anton Buchner:
I think that’s a really good point because I think you go back a couple of decades. I mean, I came through mid-90s and merchandise for events or for exhibitions or for a marketing requirement were quite simplistic.
It was the stress ball, it was the water bottle, as you say, a cap, t-shirt, pen, mug, then it went a little bit digital. So, things got a little bit interesting. I think we all got memory sticks at every conference we went to in the early days. And it felt like it tried to be on brand and it tried to be interesting. The stress balls stress less and I get it. That’s, I guess the times it was, but it was fairly simplistic, wasn’t it?
Oksana Koriakova:
And gimmicky. Like it’s $5, okay, got it, what are we going to do with that?
Anton Buchner:
So, what’s changed now? Where have you taken things or where are things now?
Oksana Koriakova:
I’ve seen this transformation. Like I say, I’ve been in marketing for a hundred years. Not quite, but sometimes, it feels like it because we go through stages. When I started, obviously it was before digital, I was receiving orders via fax machine, and we had bromide if somebody want to do the branding.
And then when the digital came, and everyone always think, oh my God, this is going to solve all my business problem. Like people think about AI now, it’s going to solve all my business problem. I’m just going to be in Hawaii drinking pina colada and my business just going to make millions, and it’s not going to happen.
Anton Buchner:
No, absolutely not.
Oksana Koriakova:
We all know that. We all know that, and same with the digital. We all run to, “Oh, my God, if I only build this automation and the funnel and I never talk to anyone, and I’ll sleep, and when I wake up, I have a hundred thousand dollars in my bank account every morning.”
And of course, it did not happen because the market and obviously, Facebook advertising and all of that, and then the commerce war, and then a million things. When I started, marketing was you take your money as little as you have or as much, and take it to yellow pages, you give it to them and this is the end of your marketing.
Anton Buchner:
Get a listing, yeah.
Oksana Koriakova:
And then you just go to church and pray every Sunday that somebody will call you. And then obviously, all of this digital thing, it’s people discover that it doesn’t really work. You cannot run the business without talking to people, you have to be current, everything changes fast.
I think in ‘70s, we had 500 marketing messages thrown at us daily, now it’s 5,000. We live in a digital economy, like you spending all the time, what font should I use and what color? You know what? Doesn’t matter because nobody’s reading it. It’s like you have a sign on the highway, but everyone going with 300 kilometers speed, they don’t see what font you use, and they don’t see what is the offer, and they don’t care.
Anton Buchner:
Well, I think we’ve slipped into the digital drag, and it’s really interesting when you sit in meetings, and I often ask executives, when we’re talking about email, for example – I say, “Well, okay, what email do you remember acting on last week?”
And most of them end up actually saying, “Oh, I don’t read emails, I delete them all.” I said, okay, so all we’re talking about here is digital stuff, and then we actually got onto talking about dimensional mail, packages, things that you-
Oksana Koriakova:
A hundred percent opening rate.
Anton Buchner:
And it gets a hundred percent open rate because you’re going to open the package.
Oksana Koriakova:
A hundred percent opening rate. If anyone can give me better statistics, I got an email list, very high percentage opening. But the only thing give you a hundred percent is the thing that … and inbox is full. Even digital emails come with all your bills, everything is inbox, but what a great opportunity.
And again, for me, being a rebel and doing things differently, I’m like if everyone doing it, guess what, if everyone doing the funnel, I’m not doing the funnel. If everyone doing the AI, I’m doing my own AI, and my AI is authentic interaction. I want to hug you, I want to listen to you, I want to give you my physical business card, I want to feel your energy and add value because this is what you remember. I talk about dentist experience.
You go to dentist, six months later, he never send you any emails, he didn’t do any funnels, he texts you and says, “Hey, when you coming in?” You’ll reply and you will know who the person is because you had an experience.
Anton Buchner:
And I think it’s the combination though, isn’t it? I mean, of course, you can’t escape digital and-
Oksana Koriakova:
No, no, no, of course. No, no, it’s a mix, a marketing mix.
Anton Buchner:
But I think your point is a really good one.
Oksana Koriakova:
And personalization. Yes, exactly.
Anton Buchner:
And part if it has been forgotten, that experiential and human side, so I think you were touching on that a minute ago. The branded merchandise that’s moved into a more experiential, the nail file you talked about. Can you share some examples, I guess, of clients you’ve spoken to or ideas you’ve brought to life?
Oksana Koriakova:
Yeah. And I think also, it used to be kind of crappy industry. People just used to buy big quantities and kind of shitty things and just give it, out and they call it brand awareness. I think it’s a biggest nonsense because only 10 companies in the world can afford brand awareness. If you don’t have engagement, this brand awareness, you can’t afford it. I don’t want awareness, I want people to buy my stuff.
So, for them to buy, I need to engage with them. For brand awareness, you are giving them stuff with the sponsors logos, with your logos, all this, “Oh, give us your sponsorship, give us 20,000, we’ll put your logo on the banner.” Who cares? Logo sponsors, logos.
So firstly, I saw the change that people are … I said buy less but buy quality, buy something that representative of your brand. I love 5-sense marketing – at MailChimp’s recent event, we created the fragrances for them, specific for the event.
Like if you can bottle it, what it will smell like. So, we become very sophisticated because if it smells certain way. Like if I say, grandma cooking, if she was making some pancakes, because this is the shorter-
Anton Buchner:
Kind of the reminder.
Oksana Koriakova:
Yes, right. And it was so clever because obviously, MailChimp is a cloud platform and the box design with the clouds, and it says sent to inbox. So, the play of words of rather than … so you can do something that is it going to be adding value, and now, obviously all corporation and people and millennials become very conscious about environment and is it sustainable?
And working with the factories, I’ve been working with the factories for 25 years. We go in , we check to make sure it’s not child labor, make sure they’re not … it’s a rubbish industry when you think about it.
So, this is why I don’t have any prices online. I don’t have click here and buy more and buy a discount and price. I don’t want to sell anything until I know the purpose, the functionality because I want you to get ROI on that.
Oksanitiser I make during COVID – like I’ll become an Australian marketing institute finalist because I tell the story how COVID came and killed my business and I thought, “Okay, we can’t see people. Oh, my God but I can’t send them mail.”
Anton Buchner:
Now, did I hear correctly, did I hear Oksanitiser?
Oksana Koriakova:
Yes, Oksanitiser, instead of hand sanitiser, and I put your brand doesn’t save hands with Oksanitiser, and then I also make the state measure. And basically, I said, I was just sending, I don’t know, 50 packages a week; here’s a little tool to help you with social distancing.
Anton Buchner:
That’s amazing.
Oksana Koriakova:
I sold 80,000. Would I do it now? No.
Anton Buchner:
Of course not. Not relevant.
Oksana Koriakova:
And when I walk with a brand, I want to get the essence of your brand. Like my brand is fun and creative, I cannot do boring stuff. I do stuff that these chair people, you can put your phone on it, it’s practical. I do the nail file and now, I do the marketing hook, I’m looking for the marketing hook, and it’s a handbag hook-
Anton Buchner:
For tables, I’ve seen that one.
Oksana Koriakova:
I don’t need to say to people I’m creative, they go, “Oh, my God, she’s so creative.” So, whatever you give, does this thing communicate your brand values? And I’m not saying you need to be creative. If you’re traditional, I don’t know, give them black umbrellas, quality umbrellas – not single-use umbrellas that in the rubbish bin in the CBD after first rain.
Because if you say we’re all about quality, and you give not quality, people will understand that you are not really quality.
Anton Buchner:
So, the essence here is being very much on brand. But what I’m getting out of this is the brand experience, which we’ve talked about. Yeah, the brand world is at every touch point, so bringing that brand experience to life.
I mean, I’ve just been on the phone (I won’t say the name of the brand) – but what a frustrating experience. And they’re getting everything wrong and having to fix it up, and I’m having to chase it up, and it’s like, oh my God, I’m almost about to switch to the competitor.
Oksana Koriakova:
Yes, yes and then loyalty. I was at an event yesterday, and they talk about loyalty, like it’s 98% like people don’t care. I was in the bank, I spent three hours in the bank. I went to the bank three times, and by the end of the time, when I actually did the transaction finally using five different people who use five different forms from the bank, a minute later, the transaction got return, and guess what? And only then, after talking to another 10 people in the different countries, they told me, “We do not send money to Emirates.”
I said, “Oh, so why did we spend three hours doing it? You could tell me that this is the countries we don’t send money to. So, we only send money from CBD to Marrickville. If this what kind of bank you are, then I should leave.” And we on hold for 40 minutes and they tell us how much they care about the customer.
Anton Buchner:
Of course, customer centric. I want to take you back a minute. You said something very interesting a minute ago about the quality and going to the factories. I think that’s something that people wouldn’t realise.
I think most people that I’ve certainly come across and involved in this area would normally get a merchandising company or merchandising consultant, brief them, and then just expect orders to come, mostly from China, but wherever else it may come from. What do you do? What’s that difference about the child slavery and covering of quality concerns?
Oksana Koriakova:
Oh, it’s all about ethical sourcing and we have like now even government asking if we had a massive order of the soft toy and we only want it because we have the Ethical Source Certification, and more and more, obviously it started in America. I think it’s $22 billion industry in America, they started ages ago and obviously, now in Australia, more and more companies, is their corporate responsibility.
Now, wear the uniform that people wear in the company come from, is it been sourced correctly? Are the company using the ink that harmful and then they put it in the ocean? Like corporate responsibility, it’s not just a tick that you’re ticking, you really need to know your supply chain.
And I spent a lot of time … and first time I went to China was 25 years ago, it was a handful of us and you only deal with certain people. This is why I never sell on price, because I cannot compare child labor factory that can sell stuff cheaper, and it’s up to the customer choose, if you are making this choice, then it’s on you. This is your corporate responsibility and I’m really kind of strict about it.
And I think this is how you build trust and reputation. A lot of companies come in this industry because they think, “Oh, I can do it, it’s easy.” And then few years later, they’re gone because it’s all smoking mirrors and you don’t know where it’s coming from, and it’s all fall apart or you’ve got the yellow paint on your fingers, and-
Anton Buchner:
Suddenly, it made a negative impact to whoever it’s for; whether it’s for business or for customers, yes.
Oksana Koriakova:
Exactly, suddenly doing nothing, suddenly giving nothing would be a better choice. Because you might think, oh, I bought this cheap pen and it’s cheaper than what they selling, and suddenly, you give it to the client and this cheap pen ruins $200 client shirt.
Anton Buchner:
Exactly, and your brand.
Oksana Koriakova:
Exactly. So, if you pay expensive, you only cry once.
Anton Buchner:
Ah, nice, pay expensive, cry once, love it. But that’s the point, isn’t it? And I think for listeners asking those questions, because we can get caught up in it’s environmentally friendly or these buzzwords that are a bit of a tick list in the brief.
Does it meet social responsibility; corporate social responsibility; is it on our brief; on brand; is it going to be beneficial to the customer? Sure, tick, tick, tick. But actually, sourcing ask those questions to whoever they’re talking to, and certainly, if you’re listening, come to Oksana because you’ve done the due diligence by the sounds of it.
Oksana Koriakova:
Yeah, it’s a lot of paperwork. And also ask, do you actually need to buy it? It’s like even on a personal level, do you actually need it because you have a marketing budget, where is it sitting in your customer journey? How is it aiding to your customer experience? What is the purpose? Like how often – when I ask people why you buy merge, they don’t have the answer because we’re the exhibition. I said, I understand that, yeah, yeah, yeah.
But what is the functionality? What is the next step? It needs to sit as a tool in your customer journey of digital, of the sales people, of your marketing people, of that 3% of people ready to buy now, regardless what you sell, 3% only.
So, you go to the export, you’re not coming out with the checks. You go to the networking event, you go to the meetings and the timeframe from when you start the conversation to kind of what’s your lead time depends what you’re selling.
If you’re selling Panadol, it’s different to when you’re selling buses or you’re selling aircraft. So, what is the touch point that you stay top of mind so when they’re ready to buy, you are the first choice? And this is the functionality of merchandise.
Anton Buchner:
Knowing the role. That’s a great point because-
Oksana Koriakova:
Everything has to have a job. Like what is this product job? This product have to have a job – everything in my world, but I’m very pragmatic because I hate wastage.
Anton Buchner:
I think people used to think it was a silver bullet. I think people thought like I’ve got the water bottle or I’ve got the whatever, X, and I’ll give it to people or I’ll just leave it behind or whatever it is, and my job is done.
Oksana Koriakova:
They can’t give it to people, it is important. Anton, nowadays, if you go in the second day of the conference, they’re giving out without … because I said I don’t give anything to anyone. I have a bag, I’m Mary Poppins, I got million tricks in the bag.
I’m having the conversation and I’m qualifying the person. Is this person worth the nail filer? Because nail filer is cup of coffee; is this person worth lunch? Here’s a drink bottle. And I also said, Gordon talks about permission marketing, I talk about permission giving. I can give you track of merch delivered to your office tomorrow. Because I can, does not mean I should.
So, I show you a million things. Here’s an Oksanatiser, here’s the thing, here’s a tape measure, here’s a nail filer – if it’s a value to you (again value, it’s up to customer), feel free to take it. I show you the spicy staters, I said, Anton, if it’s a value to you, you take it.
Because if it’s value to you, you take it, you’ll use it. Otherwise, if I just do what trade show do, here’s a show bag, please take a few not collecting data, and the second day of any export, because they don’t want to take it to the office, it’s going to cost them for the freight.
They don’t want to dump it because in case there’s security cameras and ICC and they get caught, they’re literally begging people, can you please take three, please take more. Do you want my … I said I don’t want. Please give it to your kids. Kids is not your market.
Anton Buchner:
Correct. What a waste. So, permission giving, it’s probably permission receiving as well but maybe that’s the same thing.
Oksana Koriakova:
Exactly.
Anton Buchner:
I love that idea of well, obviously the customer journey, but the customer experiences. Where does it fit in like a jigsaw puzzle, what experience do you actually want to create? It’s a moment, as you said in that journey. But the moment opens up the chance for a dialogue or the chance for a next step action, or the chance for when I next see you to take it to the next level.
Oksana Koriakova:
Or you tell them what I’m going to do, I’m sending you this because I want to have a chat or I’m giving you this because of this. Like it’s practical, the socks, MailChimp socks, give the quality, doesn’t need to be over branded, people would wear it. Not the socks that will fall apart, and then it’s become, ah, they remember you because something that has functionality and have to be relevant to the people.
And I’ll always bring it to personal; what’s the best gift you ever received? What’s the best gift you ever give to your brother, to your sister, to your mom, to your wife? How did you think about it? Is it about you? No. How you deliver experience. Because we’re all human. Our customer, you might buy thousands of items, but every person who receives it experiences it one-on-one. The unpacking of the Apple phone.
Anton Buchner:
So, for me, listening to you talk, it’s hyper targeted when you think about it. Are you skewed more towards B2B or to high value sales? Because you can’t scale out to hundreds and thousands of people to have these experiences. Do you focus a little bit more on the genuine B2B or sales-driven type clients?
Oksana Koriakova:
We can manage anything. If you decide that you want to do the mail out to a thousand customers every month. But again, it has to have a like why are doing it? If it’s lead generation and we’re doing the mail out, I say, do you have capacity? Let’s say if you send a thousand of something tomorrow as a lead generation, it means that somebody have to follow up and say, I’m sending you this because I’ll be calling you. Do you have capacity in your company to make a call?
Because if you don’t, this is going to be wasteful. I suggest that you send 10 every week because the salesperson can manage 10 outbound calls. Or when you deliver the trade show, forget about your logo, you create the QR code that’s going to take them to the landing page, that’s going to take them to the next step in your customer journey, that will continue the dance with the customer.
It’s my logo, what action do I take? It’s no website. Well, people, like do you Google? No. Do you Google oh, this is the logo, I wonder what they do. Make it easier for people. Here’s a QR code, here’s the email saying, “Lovely to meet you Anton, we enjoy our chat. I’ll be sending something in the mail or I’m glad that you took the X, Y, Z from the expo. I would welcome the opportunity to have a chat or Zoom call because X, Y, Z.”
So, we need to drive what the next step is. You can’t just assume, oh, I give them drink bottles and a pen and a hat, and they’re going to call us. No, they’re not. They’re not going to call us. It’s your job to be memorable, it’s not their job to remember you.
Anton Buchner:
That’s a great point Oksana. It’s really all about that experience. I love your idea of what is the marketer trying to do, what value are you trying to give to whatever audience you’re targeting, whether it is B2B or B2C. But that giving, do you have permission to give which in essence is permission to receive?
So, does the person really want to receive this, is a really lovely thought and how you help work that through with clients. So, how would clients get in touch with you? What’s your process?
Oksana Koriakova:
I’m on LinkedIn. I give a lot of value and share my ideas freely. So, if we’re not connected, connect with me on LinkedIn. I’m on Instagram @imperobyoksana. I do have an e-book and I’m happy to share it as a gift for the listeners. I can give you the details. Basically, it’s 23 ideas to make your message stick, where I take a product and I amplify it by aiding the tagline.
So, it’s become more stickable, let’s say nail filer, can be just nail filer with my logo, but I say for cool and fun marketing ideas, keep us on file. Like you can give an umbrella or you can give umbrella on a rainy day and the message can be with us, you are covered. So, suddenly same product but you just maximize the impact.
Anton Buchner:
The impact it can have. The impact you can have. How can people find this book, the e-book? Off your site?
Oksana Koriakova:
Yes. You can go to impero.com.au/ebook or you can email me and I’ll give you a copy.
Anton Buchner:
We’ve done a full promotion.
Oksana Koriakova:
Yes. And if you have a conference and you suspect that it might be an opportunity to bring a little bit of spark and you want me to come and bring my wedding keynote, I am available, have my dress ready, and already have a sponsor for my podcast.
Anton Buchner:
Tiara is ready.
Oksana Koriakova:
Yes, everything ready.
Anton Buchner:
There you go. Love it. So, there you go. Anyone listening who needs a corporate speaker or to really bring a branded merchandise idea to life, get in touch with Oksana.
Oksana, great to chat with you. I think we should reconvene in 12 months’ time and discuss some of the ideas that people might have dreamt up with you over the next 12 months, huh?
Oksana Koriakova:
Absolutely. Thank you so much. Thank you so much, Anton, for the opportunity, and I enjoyed the chat so much.
Anton Buchner:
Great. Thanks again, Oksana.
If you enjoyed this episode of the Managing Marketing Podcast, then please either like, review or share it to help spread our words of wisdom. Hope you’ve enjoyed Oksana’s insights today. Bye for now.
