Topic: Super charge your agency with incentive based remuneration
Date: Wednesday November 25
Time: 13:00 – 14:00 AEST
Presenter: Darren Woolley
Description: As marketing and advertising are business activities that create value for the company, it seems that a remuneration model that rewards performance and incentivises higher performance makes sense. But many advertisers and procurement have trouble implementing an incentive based model. We will explore the pitfalls, traps and barriers to this approach and provide insights in how to enjoy the rewards of this approach.
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