Team Collaboration

The Conundrum of the Client Head – To Client Service, or to Client Leadership?

Michael Farmer, the Executive Chairman of TrinityP3 USA, recently wrote an excellent article about the challenges facing the agency ‘client ...
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Made_For_Marketers

How to manage high performing agency relationships

Made for Marketers is a webcast series, which explores marketing as a strategic pillar in driving business growth and fueling ...
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Cross functional Integration

How Companies Can Achieve Cross-Functional Integration to Improve Marketing Performance

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Better collaboration does not mean collaboration meetings

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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resilient marketing teams

Why you need to build resilient marketing teams and not just agile ones?

This post is by Zena Churchill, a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for some of ...
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When is the right time to apply the Golden Rule in marketing?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The most important quality in client agency relationships (and no, it’s not trust)

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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How to incentivise collaborative agency behaviour with performance based remuneration

This post is by Darren Woolley, Founder of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique ...
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The ABC of getting your agencies to collaborate

The ABCs of getting your agencies to collaborate

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Agencies cannot collaborate when competing for your budget

Why your agencies cannot collaborate when they are competing for your budget

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Achieving collaboration in client agency relationships

With so many communications channels available, marketers are using a wider selection of service providers and requiring them to work ...
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