The Conundrum of the Client Head – To Client Service, or to Client Leadership?
Michael Farmer, the Executive Chairman of TrinityP3 USA, recently wrote an excellent article about the challenges facing the agency ‘client ...
Read More
Read More
How to manage high performing agency relationships
Made for Marketers is a webcast series, which explores marketing as a strategic pillar in driving business growth and fueling ...
Read More
Read More
How Companies Can Achieve Cross-Functional Integration to Improve Marketing Performance
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More
Better collaboration does not mean collaboration meetings
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More
Why you need to build resilient marketing teams and not just agile ones?
This post is by Zena Churchill, a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for some of ...
Read More
Read More
When is the right time to apply the Golden Rule in marketing?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More
The most important quality in client agency relationships (and no, it’s not trust)
This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
Read More
Read More
How to incentivise collaborative agency behaviour with performance based remuneration
This post is by Darren Woolley, Founder of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique ...
Read More
Read More
The ABCs of getting your agencies to collaborate
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More
Why your agencies cannot collaborate when they are competing for your budget
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More
Achieving collaboration in client agency relationships
With so many communications channels available, marketers are using a wider selection of service providers and requiring them to work ...
Read More
Read More