CASE STUDY: Creative Agency Search & Selection

Company Category: Global Telecommunications

Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications.

Challenging Problem: Client engaged TP3 to facilitate a full service creative agency search and selection process, due to the various business units all using a number of different creative agencies, and their dissatisfaction with their current lead creative agency.

There was a lack of synergy in all of their communications in the market, and high levels of cost and administration in using numerous agencies.

Creative Solution: TP3 facilitated the entire process from searching for appropriate agencies in the market, to developing each stage of the selection process to fit the client’s needs.

Process: The process can be summarized into the following stages;

1. Establish the brief,

2. Review the market

3. Credentials review (RFI),

4. Full day strategy workshops

5. Financial proposal (RFP),

6. Digital and direct response capabilities review,

7. Creative presentations,

8. Negotiation

Timeline: Entire project took a total of 15 weeks from initial briefing to contract being signed with new agency. TP3 works with clients at the initial briefing to develop a timeline that best fits their needs and timing expectations.

Result and feedback: Client very happy with the result and the process and advice provided by TP3. Client has since also engaged TP3 to conduct the search and selection process for their media agency.

Cost: Contact TrinityP3 for details

Related Posts Plugin for WordPress, Blogger...

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
This entry was posted in case studies and tagged , , , , , , . Bookmark the permalink.