Results: Why top advertising agencies lose business

In April I wrote about Avi Dan’s Forbes blog post where he postulated why agencies lose business and decided to put this to the test with a LinkedIn poll.

Well the results are in.

LinkedIN_Poll.jpg

While the “agency loses passion for the client’s business” was top, the “advertising under-performs” was a very close second which reminds me that while we often make emotional decisions about things we always like to have a rational reason as support.

I want to thanks all of those people who participated and those who also commented including Anne Miles, Ruben Martinez Sanchez, Alan Linnemann, Adrian Jenkins and Steve O’Rourke.

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
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