How to Pitch – Insights

Pitching is a critical process for any agency seeking new business. Presenting your agency’s services, expertise, and experience to potential clients in the hope of winning their business can be a complex, time-consuming and challenging process that requires careful planning, preparation, and execution.

At TrinityP3, we understand the importance of effective pitching, and we offer a range of resources to help agencies succeed in this endeavour. Our pitching resources include guidance on how to develop a compelling pitch strategy, create a winning pitch deck, and present with impact and confidence. With our expert insights, we can help your agency stand out from the competition and win new business through effective pitching.

You can find more information on agency search and selection management here or explore more details and insights below. We also have created the pitch consultants’ definitive guide to agency selection which you download and read at your leisure.

Creative Agency Pitch Consultation - Case study

Creative Agency Pitch Consultation – Case study

Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all ...
Managing Marketing: Rethinking Client Conflicts Of Interest

Managing Marketing: Rethinking Client Conflicts Of Interest

Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 consideration for marketers to avoid poor pitch performance

100 consideration for marketers to avoid poor pitch performance

Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Managing Marketing: The Qualification Based Selection Process For Agencies

Managing Marketing: The Qualification Based Selection Process For Agencies

Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification ...
Managing Marketing: The Pitch Positive Pledge

Managing Marketing: The Pitch Positive Pledge

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting ...
When is an agency pitch, not an agency pitch?

When is an agency pitch, not an agency pitch?

Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an ...
why-agency-pitches-should-be-a-test-drive-and-not-a-beauty-parade

Why agency pitches should be a test drive and not a beauty parade

The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to ...
Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few

Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few

During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in ...
‘Is pitching broken?’ is the wrong question

‘Is pitching broken?’ is the wrong question

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and ...
Have you thought through your Pitch approach and what’s needed to make a more informed decision?

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

At first it seems like such a simple question, but the more you delve into it and the ramifications involved, ...
The 5 biggest mistakes made by advertisers when pitching

The 5 biggest mistakes made by advertisers when pitching

This is the first of two, around the topic of ‘What are the 5 biggest mistakes made when Pitching’. The ...
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

2020 was an unprecedented year. The global pandemic. Working from home and working remotely. The rise of global action on ...
Global or local? Network or Independent? Choosing an advertising agency relationship

Global or local? Network or Independent? Choosing an advertising agency relationship

We’ve noticed a distinct recent trend in global markets for advertisers to request, consider and appoint local independent agencies, rather ...
Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

There is a procurement practice when it comes to selecting media agency partners of including a media buying exercise. This ...
Better to mess up a pitch yourself than pay someone to do it for you

Better to mess up a pitch yourself than pay someone to do it for you

Any fool can hang up a shingle and call themselves a consultant. More than 20 years ago I was one ...
Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

The health and safety impacts of the COVID-19 pandemic have been felt globally. No more so in marketing, media and ...
Never publicise agencies in a pitch

Three reasons you should never publicise the agencies participating in a pitch

There is always a lot of interest in live pitches. The trade media love a pitch because there will be ...
Democratic_Candidates

What math and the Democratic Primaries can teach us about choosing an agency

While recently in the US it was announced that the Democratic Party was potentially increasing the number of Presidential candidates ...
Composite_Pitch

How to survive first contact with the agency marketplace – the composite pitch

It was Helmuth von Moltke the Elder who first told us that ‘No plan survives first contact with the enemy’ ...
How to create a level playing field in a tender without commoditising the participants

How to create a level playing field in a tender without commoditising the participants

There is a procurement practice to create a ‘level playing field’ during a tender process that says all information should ...
What you need to consider when searching for the perfect agency

What you need to consider when searching for the perfect agency

TrinityP3 have a global register of agencies spanning across disciplines from Advertising, PR, and Design right through to direct, digital, ...
Top ten reasons agency pitches take too long

Top ten reasons agency pitches take too long

Lately there has been discussion that indicates the industry thinks the pitch process is too long and involved and complicated ...
Is it time marketers rethink agency competitive conflicts of interest?

Is it time marketers rethink agency competitive conflicts of interest?

When selecting a new agency, a major and complex issue for marketers is the concern over conflict of interest. That ...
Top 10 tips for a successful agency pitch – Infographic

Top 10 tips for a successful agency pitch – Infographic

Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased ...
Why not all agency pitch processes are equal

Why not all agency pitch processes are equal

I recently had a conversation with a CMO who had just completed an agency pitch with a pitch consultant. Not ...
5 myths about pitch management, agency remuneration and relationship management

5 myths about pitch management, agency remuneration and relationship management

When it comes to pitching there are lots of rumours, gossip and a huge amount of bull. So I thought ...
Find an Agency that is your perfect match

How marketers can find an agency that is the perfect match for their next project

For more than a decade TrinityP3 has been collecting information on agencies using our online Agency Register.  It provides TrinityP3 ...
Agency Register

Why is it so hard to find the perfect agency in a pitch?

In a recent discussion on a creative pitch, the procurement team informed me that they needed to go to open ...
Incumbent agency

Should you include your incumbent agency in a pitch?

When reviewing their agencies, many advertisers ask if they should include the incumbent in the pitch process? They usually express ...