Agency New Business

Why the hidden OUCH! Factor cost of advertising agency pitching is not financial

If you have not seen the OUCH! Factor research, it is definitely worthwhile to watch the Mumbrella360 Short video here ...
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If your agency cannot be different, then at least try to be distinctive

Like that scene from the 1979 Monty Python film, Life of Brian, “we are all individuals, we are all different” ...
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Are agency people embarrassed about how they make their living?

Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the receiving end of nine full ...
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Should agencies adhere to the same ethical, environmental and social standards their clients do?

Corporate values, like corporate purpose, is a hot topic. Doing good is considered by many to be good for business, ...
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Punk vs Legacy – the rise of the new agency generation

2020 has seen a notable rise in the fortunes of a new generation of independent advertising agencies around the world ...
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Is procurement standing in the way of independent agencies winning larger clients?

This is a trend that has been on the rise for more than a year. But one that appeared to ...
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‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

One of the reasons that regularly come up to justify wanting to change agencies is that the incumbent agency is ...
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Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

TrinityP3 was invited by AdForum to attend a series of webinars in July 2020 in which each of the major ...
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Why agencies should consider their clients like an investment portfolio

It is a constant surprise, when I suggest to agency management that their clients are like an investment portfolio, and ...
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Who really wins at advertising creative award shows?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Top 10 tips for winning new business – Infographic

Winning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency ...
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advertising agencies value

Can management consultants teach ‘value’ to the advertising agencies?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Art of saying no

The art of saying no to clients without feeling guilty

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Client agency personality types.

25 client and agency personality types that will influence relationships

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Agency website failures

How agency websites are failing in their new business efforts

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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A Communications Minefield: 5 things marketers hate hearing from their agencies

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Why do marketers really fire their agencies?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How agencies can build stronger relationships with clients: The art of listening

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business ...
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Eight ways to spot a bad client (before it is too late)

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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