Agency New Business – Insights

With competition in the marketing industry becoming increasingly fierce, it is essential for agencies to have a strong new business strategy in place to secure new clients and maintain steady growth.

This section contains resources covering a range of topics related to agency new business including how to differentiate your agency from competitors and how to build strong relationships with potential clients.

You can find more information on agency growth advisory here or explore more details and insights below.

Why the hidden OUCH! Factor cost of advertising agency pitching is not financial

If you have not seen the OUCH! Factor research, it is definitely worthwhile to watch the Mumbrella360 Short video here ...
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If your agency cannot be different, then at least try to be distinctive

Like that scene from the 1979 Monty Python film, Life of Brian, “we are all individuals, we are all different” ...
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Are agency people embarrassed about how they make their living?

Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the receiving end of nine full ...
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Should agencies adhere to the same ethical, environmental and social standards their clients do?

Corporate values, like corporate purpose, is a hot topic. Doing good is considered by many to be good for business, ...
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Punk vs Legacy – the rise of the new agency generation

2020 has seen a notable rise in the fortunes of a new generation of independent advertising agencies around the world ...
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Is procurement standing in the way of independent agencies winning larger clients?

This is a trend that has been on the rise for more than a year. But one that appeared to ...
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‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

One of the reasons that regularly come up to justify wanting to change agencies is that the incumbent agency is ...
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Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

TrinityP3 was invited by AdForum to attend a series of webinars in July 2020 in which each of the major ...
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Why agencies should consider their clients like an investment portfolio

It is a constant surprise, when I suggest to agency management that their clients are like an investment portfolio, and ...
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Who really wins at advertising creative award shows?

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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Top 10 tips for winning new business – Infographic

Winning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency ...
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Can management consultants teach ‘value’ to the advertising agencies?

It is interesting to see how the advertising industry has reacted to the recent acquisition play of the management consultant ...
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The art of saying no to clients without feeling guilty

We all want to be liked. It is human nature to crave acceptance and feel we belong. It is possible ...
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25 client and agency personality types that will influence relationships

In advertising, marketing and media there is a lot of discussion on the management and optimisation of the client / ...
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How agency websites are failing in their new business efforts

We were recently engaged to assist a client undertake a search for agencies across a number of markets outside of ...
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An easier way for an agency to get a foot in the door for new business

This week at the TrinityP3 offices we were greeted by a direct mail B2B promotional item from an agency wanting to ...
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Should your agency be listed in TrinityP3’s Agency Register?

When we started managing agency search projects more than a decade ago it was fairly obvious that we would need ...
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A Communications Minefield: 5 things marketers hate hearing from their agencies

We’re all in the communications industry, right? Communication of some form, at least – creating it, planning it, buying it, ...
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Why do marketers really fire their agencies?

Human beings are notoriously emotional and often irrational. But we would like to think we are totally rational. Marketers are no ...
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How agencies can build stronger relationships with clients: The art of listening

How many meetings do you sit in where you hear people dropping acronyms, buzz words and BS? Why do people ...
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Eight ways to spot a bad client (before it is too late)

An abridged version of this post appeared in Mumbrella Asia on February 26 2014. It appears here in full. You ...
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