Agency Search: the chemistry process and ten key questions to ask
TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May ...
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Is it time marketers rethink agency competitive conflicts of interest?
When selecting a new agency, a major and complex issue for marketers is the concern over conflict of interest. That ...
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The internal alignment opportunities of an agency search and selection process
In my experience, many people are too busy focusing on the primary task of selecting the right agency, that they ...
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Achieving alignment and collaboration with our agency search and selection process
In October 2011 I was invited to a meeting with a marketer who provided a confidential briefing on a new ...
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When RFPs and RFTs are not enough when selecting an agency supplier
There is an increasing use of Request for Tenders and Requests for Proposals (RFX) by procurement in selecting strategic marketing suppliers ...
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