Agency Selection

Agency Search: the chemistry process and ten key questions to ask

Agency Search: the chemistry process and ten key questions to ask

TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May ...
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Agency conflicts of interest

Is it time marketers rethink agency competitive conflicts of interest?

When selecting a new agency, a major and complex issue for marketers is the concern over conflict of interest. That ...
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The internal alignment opportunities of an agency search and selection process

The internal alignment opportunities of an agency search and selection process

In my experience, many people are too busy focusing on the primary task of selecting the right agency, that they ...
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Achieving alignment and collaboration with our agency search and selection process

Achieving alignment and collaboration with our agency search and selection process

In October 2011 I was invited to a meeting with a marketer who provided a confidential briefing on a new ...
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When RFPs and RFTs are not enough when selecting an agency supplier

When RFPs and RFTs are not enough when selecting an agency supplier

There is an increasing use of Request for Tenders and Requests for Proposals (RFX) by procurement in selecting strategic marketing suppliers ...
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