How to Pitch

When is an agency pitch, not an agency pitch?

When is an agency pitch, not an agency pitch?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, ...
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why-agency-pitches-should-be-a-test-drive-and-not-a-beauty-parade

Why agency pitches should be a test drive and not a beauty parade

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, ...
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‘Is pitching broken?’ is the wrong question

This post is by Jeremy Taylor, Business Director at TrinityP3 UK and Managing Partner of CONNECT2 Community Engagement Ltd, the UK’s ...
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Have you thought through your Pitch approach and what’s needed to make a more informed decision?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional ...
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The 5 biggest mistakes made by advertisers when pitching

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional ...
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Better to mess up a pitch yourself than pay someone to do it for you

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
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Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

This post is by Lydia Feely, a strategic and results driven marketing professional with over 15 years’ experience working with ...
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Never publicise agencies in a pitch

Three reasons you should never publicise the agencies participating in a pitch

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, ...
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Composite_Pitch

How to survive first contact with the agency marketplace – the composite pitch

This post is by Nathan Hodges, TrinityP3‘s Managing Director ANZ. Nathan applies his knowledge and creativity to the specific challenges of marketing ...
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Top ten reasons agency pitches take too long

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience ...
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Top 10 tips for a successful agency pitch – Infographic

Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased ...
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Why not all agency pitch processes are equal

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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5 myths about pitch management, agency remuneration and relationship management

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and ...
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Business people not on the same page

Top 10 tips for a successful pitch process

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and ...
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Pitch for the Stars: 5 things to look out for in a great media agency

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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How to avoid the agency search and selection beauty parade

How to avoid the agency search and selection beauty parade

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why pitching is changing and what to do about it

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with ...
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The inherent danger of the creative beauty parade pitch process

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The difference between agency confidence and arrogance in a pitch

This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving ...
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How to select your ideal agency faster with “A pitch in a day”

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Measuring the 4Cs in selecting agencies and managing agency relationships

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Pitch consultants in deep water

6 things every marketer should know about great pitch consulting

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the ...
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A more efficient process for selecting the perfect agency

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Nine kinds of agency pitch process and counting

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with ...
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The five universal principles of successful pitch management

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with ...
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Procurement process: get all agencies in for a pitch Q&A?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to change your media, creative and digital agency all at once

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to provide fact-based feedback to unsuccessful agencies in a pitch

This post was updated on October 24, 2018 to provide an agency perspective to the process of pitch feedback. David Angell ...
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Get more than just environmental lip service from tender responses

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the ...
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When should an advertiser pay pitch fees when selecting a new advertising agency?

There are times when an advertiser should go to the market to select a new agency. But this is not ...
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