How to Pitch

When is an agency pitch, not an agency pitch?

Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an ...
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Why agency pitches should be a test drive and not a beauty parade

The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to ...
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‘Is pitching broken?’ is the wrong question

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and ...
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Have you thought through your Pitch approach and what’s needed to make a more informed decision?

At first it seems like such a simple question, but the more you delve into it and the ramifications involved, ...
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The 5 biggest mistakes made by advertisers when pitching

This is the first of two, around the topic of ‘What are the 5 biggest mistakes made when Pitching’. The ...
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Better to mess up a pitch yourself than pay someone to do it for you

Any fool can hang up a shingle and call themselves a consultant. More than 20 years ago I was one ...
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Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

The health and safety impacts of the COVID-19 pandemic have been felt globally. No more so in marketing, media and ...
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Three reasons you should never publicise the agencies participating in a pitch

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, ...
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How to survive first contact with the agency marketplace – the composite pitch

It was Helmuth von Moltke the Elder who first told us that ‘No plan survives first contact with the enemy’ ...
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Top ten reasons agency pitches take too long

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience ...
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Top 10 tips for a successful agency pitch – Infographic

Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased ...
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Why not all agency pitch processes are equal

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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5 myths about pitch management, agency remuneration and relationship management

When it comes to pitching there are lots of rumours, gossip and a huge amount of bull. So I thought ...
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Top 10 tips for a successful pitch process

Let’s discuss the basics of the pitch process Having worked on a number of pitches over the last 10 months ...
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Pitch for the Stars: 5 things to look out for in a great media agency

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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How to avoid the agency search and selection beauty parade

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why pitching is changing and what to do about it

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with ...
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The inherent danger of the creative beauty parade pitch process

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The difference between agency confidence and arrogance in a pitch

This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen is passionate in helping clients manage decreasing marketing budgets through driving ...
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How to select your ideal agency faster with “A pitch in a day”

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Measuring the 4Cs in selecting agencies and managing agency relationships

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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6 things every marketer should know about great pitch consulting

Someone once said to me that running a new business pitch was the shallow end of the consulting pool for ...
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A more efficient process for selecting the perfect agency

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Nine kinds of agency pitch process and counting

TrinityP3 manages all kinds of reviews for clients. In the last year alone we’ve helped clients find agency partners in ...
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The five universal principles of successful pitch management

Managing pitches is not the main thing we do at TrinityP3. It’s only around 20% in fact. But it’s the ...
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Procurement process: get all agencies in for a pitch Q&A?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to change your media, creative and digital agency all at once

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to provide fact-based feedback to unsuccessful agencies in a pitch

This post was updated on October 24, 2018 to provide an agency perspective to the process of pitch feedback. David Angell ...
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Get more than just environmental lip service from tender responses

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the ...
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When should an advertiser pay pitch fees when selecting a new advertising agency?

There are times when an advertiser should go to the market to select a new agency. But this is not ...
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