Pitching is a critical process for any agency seeking new business. Presenting your agency’s services, expertise, and experience to potential clients in the hope of winning their business can be a complex, time-consuming and challenging process that requires careful planning, preparation, and execution.
At TrinityP3, we understand the importance of effective pitching, and we offer a range of resources to help agencies succeed in this endeavour. Our pitching resources include guidance on how to develop a compelling pitch strategy, create a winning pitch deck, and present with impact and confidence. With our expert insights, we can help your agency stand out from the competition and win new business through effective pitching.
You can find more information on agency search and selection management here or explore more details and insights below.
When is an agency pitch, not an agency pitch?
Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an ...
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Why agency pitches should be a test drive and not a beauty parade
The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to ...
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Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few
During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in ...
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‘Is pitching broken?’ is the wrong question
Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and ...
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Have you thought through your Pitch approach and what’s needed to make a more informed decision?
At first it seems like such a simple question, but the more you delve into it and the ramifications involved, ...
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The 5 biggest mistakes made by advertisers when pitching
This is the first of two, around the topic of ‘What are the 5 biggest mistakes made when Pitching’. The ...
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Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
2020 was an unprecedented year. The global pandemic. Working from home and working remotely. The rise of global action on ...
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Global or local? Network or Independent? Choosing an advertising agency relationship
We’ve noticed a distinct recent trend in global markets for advertisers to request, consider and appoint local independent agencies, rather ...
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Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
There is a procurement practice when it comes to selecting media agency partners of including a media buying exercise. This ...
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Better to mess up a pitch yourself than pay someone to do it for you
Any fool can hang up a shingle and call themselves a consultant. More than 20 years ago I was one ...
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Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch
The health and safety impacts of the COVID-19 pandemic have been felt globally. No more so in marketing, media and ...
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Three reasons you should never publicise the agencies participating in a pitch
There is always a lot of interest in live pitches. The trade media love a pitch because there will be ...
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What math and the Democratic Primaries can teach us about choosing an agency
While recently in the US it was announced that the Democratic Party was potentially increasing the number of Presidential candidates ...
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How to survive first contact with the agency marketplace – the composite pitch
It was Helmuth von Moltke the Elder who first told us that ‘No plan survives first contact with the enemy’ ...
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How to create a level playing field in a tender without commoditising the participants
There is a procurement practice to create a ‘level playing field’ during a tender process that says all information should ...
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What you need to consider when searching for the perfect agency
TrinityP3 have a global register of agencies spanning across disciplines from Advertising, PR, and Design right through to direct, digital, ...
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Top ten reasons agency pitches take too long
Lately there has been discussion that indicates the industry thinks the pitch process is too long and involved and complicated ...
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Is it time marketers rethink agency competitive conflicts of interest?
When selecting a new agency, a major and complex issue for marketers is the concern over conflict of interest. That ...
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Top 10 tips for a successful agency pitch – Infographic
Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased ...
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Why not all agency pitch processes are equal
I recently had a conversation with a CMO who had just completed an agency pitch with a pitch consultant. Not ...
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5 myths about pitch management, agency remuneration and relationship management
When it comes to pitching there are lots of rumours, gossip and a huge amount of bull. So I thought ...
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How marketers can find an agency that is the perfect match for their next project
For more than a decade TrinityP3 has been collecting information on agencies using our online Agency Register. It provides TrinityP3 ...
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Why is it so hard to find the perfect agency in a pitch?
In a recent discussion on a creative pitch, the procurement team informed me that they needed to go to open ...
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Should you include your incumbent agency in a pitch?
When reviewing their agencies, many advertisers ask if they should include the incumbent in the pitch process? They usually express ...
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This is not Cosmopolitan – Agency size isn’t everything in a pitch
This isn’t the front page of Cosmopolitan. When selecting agency candidates, size – large or small - definitely isn’t everything ...
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Top 10 tips for a successful pitch process
Let’s discuss the basics of the pitch process Having worked on a number of pitches over the last 10 months ...
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Pitch for the Stars: 5 things to look out for in a great media agency
Media agencies. They aren’t half polarising. At one end of the opinion spectrum: skilled, trusted and increasingly strategic practitioners, using ...
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How to avoid the agency search and selection beauty parade
When selecting a new agency, many advertisers still ask if they are buying a campaign and not a creative partner who ...
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Why pitching is changing and what to do about it
We’ve written before about the different kinds of pitches. We reckoned there were nine at the last count, and there ...
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The inherent danger of the creative beauty parade pitch process
Since 2007 we have recommended that advertisers should NOT use the Creative Beauty Parade or the Creative shoot Out (Otherwise ...
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