How to Pitch | Marketing Articles & Insights

You can find more information on agency search and selection management here or explore more details and insights below.

When is an agency pitch, not an agency pitch?

Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an ...
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Why agency pitches should be a test drive and not a beauty parade

The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to ...
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‘Is pitching broken?’ is the wrong question

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and ...
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Have you thought through your Pitch approach and what’s needed to make a more informed decision?

At first it seems like such a simple question, but the more you delve into it and the ramifications involved, ...
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The 5 biggest mistakes made by advertisers when pitching

This is the first of two, around the topic of ‘What are the 5 biggest mistakes made when Pitching’. The ...
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Better to mess up a pitch yourself than pay someone to do it for you

Any fool can hang up a shingle and call themselves a consultant. More than 20 years ago I was one ...
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Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

The health and safety impacts of the COVID-19 pandemic have been felt globally. No more so in marketing, media and ...
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Three reasons you should never publicise the agencies participating in a pitch

There is always a lot of interest in live pitches. The trade media love a pitch because there will be ...
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How to survive first contact with the agency marketplace – the composite pitch

It was Helmuth von Moltke the Elder who first told us that ‘No plan survives first contact with the enemy’ ...
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Top ten reasons agency pitches take too long

Lately there has been discussion that indicates the industry thinks the pitch process is too long and involved and complicated ...
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Top 10 tips for a successful agency pitch – Infographic

Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased ...
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Why not all agency pitch processes are equal

I recently had a conversation with a CMO who had just completed an agency pitch with a pitch consultant. Not ...
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5 myths about pitch management, agency remuneration and relationship management

When it comes to pitching there are lots of rumours, gossip and a huge amount of bull. So I thought ...
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Top 10 tips for a successful pitch process

Let’s discuss the basics of the pitch process Having worked on a number of pitches over the last 10 months ...
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Pitch for the Stars: 5 things to look out for in a great media agency

Media agencies. They aren’t half polarising. At one end of the opinion spectrum: skilled, trusted and increasingly strategic practitioners, using ...
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How to avoid the agency search and selection beauty parade

When selecting a new agency, many advertisers still ask if they are buying a campaign and not a creative partner who ...
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Why pitching is changing and what to do about it

We’ve written before about the different kinds of pitches. We reckoned there were nine at the last count, and there ...
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The inherent danger of the creative beauty parade pitch process

Since 2007 we have recommended that advertisers should NOT use the Creative Beauty Parade or the Creative shoot Out (Otherwise ...
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The difference between agency confidence and arrogance in a pitch

The Chemistry Meeting: A day that agencies and advertisers look forward to with much excitement. For the advertiser this is ...
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How to select your ideal agency faster with “A pitch in a day”

How long does it take to run a pitch to select a new agency? Typically the answer is about 12 ...
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Measuring the 4Cs in selecting agencies and managing agency relationships

When considering selecting or evaluating a creative supplier, be it a media agency, digital agency, advertising agency or any one ...
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6 things every marketer should know about great pitch consulting

Someone once said to me that running a new business pitch was the shallow end of the consulting pool for ...
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A more efficient process for selecting the perfect agency

Time and again I read about marketers and procurement wasting valuable time and money in their RFP and tender processes ...
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Nine kinds of agency pitch process and counting

TrinityP3 manages all kinds of reviews for clients. In the last year alone we’ve helped clients find agency partners in ...
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The five universal principles of successful pitch management

Managing pitches is not the main thing we do at TrinityP3. It’s only around 20% in fact. But it’s the ...
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Procurement process: get all agencies in for a pitch Q&A?

Here is a procurement practice that I will never understand. When managing the tender process at some point they get ...
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How to change your media, creative and digital agency all at once

Running an agency review is time consuming and disruptive at the best of times. But imagine you want to not ...
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How to provide fact-based feedback to unsuccessful agencies in a pitch

This post was updated on October 24, 2018 to provide an agency perspective to the process of pitch feedback. David Angell ...
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Get more than just environmental lip service from tender responses

Translating corporate environmental strategy into marketing output Gone are the days when telling the world you use recycled paper cuts ...
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When should an advertiser pay pitch fees when selecting a new advertising agency?

There are times when an advertiser should go to the market to select a new agency. But this is not ...
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