Why marketing and procurement have more in common than they have difference
Whilst procurement and marketing might fight like siblings on a long car ride, the challenges facing procurement are very similar as this post shows.
Zena is a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for some of the biggest international and national brands. Having worked both agency and client side, Zena has strong insight and experience across most facets of marketing, specialising in media, strategy and BTL.
Whilst procurement and marketing might fight like siblings on a long car ride, the challenges facing procurement are very similar as this post shows.
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To be strategically successful, marketing teams need to be disrupting themselves, and the broader organisation, by becoming more agile, flexible, collaborative and importantly, adaptable. Unfortunately, this is seldom the case. Find out more here:
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Taking leadership of an existing and poor performing team is one of the biggest challenges you will face. Take a look at 3 different approaches in this post.
Like anything in advertising, a clear and concise process will deliver the best results. Avoid these 4 common problems and you'll enjoy high performance.