Why marketing and procurement have more in common than they have difference
Whilst procurement and marketing might fight like siblings on a long car ride, the challenges facing procurement are very similar as this post shows.
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Zena Churchill
Why business needs to radically rethink marketing structures
In today's landscape, efficiency should not be a standalone strategy. Get insights into how marketing should structure itself across and within teams here.
Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord
This book is more than a ‘how to’ for better HR. It delivers great insight, using Netflix as an example, on what it really means to be agile. Find out more.
Does your marketing structure support your marketing strategy anymore?
Now more than ever, strategy driving structure is critical at the more dynamic functional level, particularly marketing. Avoid pitfalls and get it right.
Is the structure of your marketing team hindering its success?
To be strategically successful, marketing teams need to be disrupting themselves, and the broader organisation, by becoming more agile, flexible, collaborative and importantly, adaptable. Unfortunately, this is seldom the case. Find out more here:
When is agile marketing not Agile Marketing?
Agile marketing is a term that has taken on a life of its own within the marketing industry, often misused and misunderstood. Get some clarity here.
Why you need to build resilient marketing teams and not just agile ones?
It is important for marketing teams to be setup in a way that is not only agile, but also resilient. Learn what a resilient marketing structure looks like.
The Importance of (good) stakeholder engagement in any marketing transformation project
Defining and managing stakeholders is one of the best ways to achieve success when dealing with your organisation's marketing needs. Learn how to do it well
The real problem with data is marketers don’t know how (or when) to use it
How do we get marketers to better understand, trust and use the data being generated by our consumers and marketing activities? Find some ideas in this post.
5 ways to optimise transparency in your marketing department
Transparency in the workplace breeds trust, authenticity, collaboration, inclusion. Learn how to achieve this and enjoy a better performing marketing team.
Do marketing silos hinder the effectiveness of your agencies?
It’s easy to blame the agency for poor performance, but often the blame lays with you. Here are 3 ways silo structures impact on agency effectiveness.
Will your silo based approach turn you into the next Kodak?
Marketing departments structured as silos inevitably end up working as a group of independent teams - a recipe for disaster. Learn how to break them down.
It’s time to get back to Marketing ROI basics and that means starting with the budget
Focusing on the live tracking of ROI against spend once a campaign is in market? Make sure your budgeting captures that spend correctly in the first place.
How to strategically align an existing team
Taking leadership of an existing and poor performing team is one of the biggest challenges you will face. Take a look at 3 different approaches in this post.
Client agency relationships in advertising: 4 problems that cause breakdowns
Like anything in advertising, a clear and concise process will deliver the best results. Avoid these 4 common problems and you'll enjoy high performance.