Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.
Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies
Andrew Little, CEO of DDB Australia, discusses the changes in the Advertising landscape and the agency responses to those changes. Listen to the podcast here.
What you need to consider when searching for the perfect agency
It's important to know what success looks like for both parties in an agency search. What are the considerations when making a list of recommended agencies?
Managing Marketing: The Rights And Wrongs Of Media Agency Pitching
Greg ‘Sparrow’ Graham chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right. Take a listen here.
Why do Agency pitches take so long and does that produce a better outcome?
To ensure you select the best agency and creative output outcome, take into account the following key aspects in determining the optimal process.
What to ask in an agency pitch to make sure the chemistry is right
Whether you’re conducting formal chemistry sessions or just asking questions throughout your agency search process, here are ten questions that can help.
How to Create the Perfect Agency Pitch Scorecard
If developed properly, scorecards can serve as invaluable tools in a search process but they need to be carefully developed. Here are 6 key principles.
Managing Marketing: The good, the bad and the ugly of media agency pitches
Chloe Hooper shares her extensive agency perspective on best and worst practice pitching and how pitching can be improved. Listen to the podcast here.
What are the New Rules for Madison Avenue’s Makeover?
Madison Avenue Manslaughter is the industry standard. Profit margin, not creativity, is the real god. So what are the new rules followed by The Makeovers?
How to ditch the RFP on your next project
How do you find a project-based solution without having to undertake a complex RFP process? Here are a few thoughts for marketers on assigning project work.
Top ten reasons agency pitches take too long
Recent discussions indicate that the industry thinks the pitch process is too long. So why is that? And how can they be managed more efficiently?
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
A great pitch has hallmarks – not scratch marks
The pitch process may vary depending on what business you’re in, but here are five hallmarks that can really help set your process apart.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during a pitch process, there are some rules everyone should follow to show courtesy and respect. What are they?