Why agencies need to be as choosy about the clients they pitch or pass on
So, pitch or pass? Or just buyer beware? Get a reality check on the adrenaline of pitching new business and find out why agencies should be choosier.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Why your tender process should be about looking for the right agency, not the best agency
I took a call from a client running a tender for a new agency. They asked me which agencies I would recommend. I replied as always with - it depends. Why?
Four key ways TrinityP3 delivers value to agencies
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
Is procurement standing in the way of independent agencies winning larger clients?
There is a need to mitigate risk, but the approach we have seen assumes larger agencies are more likely to weather the economic storm ahead. At what cost?
‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?
A common reason given for wanting to change agencies is that the incumbent is ‘non-proactive’. But, what does being proactive actually look like?
Managing Marketing: Managing An Independent Media Agency
In this podcast Meg Gossert shares her experience running an independent media agency and helping her clients grow. Take a listen here.
Global or local? Network or Independent? Choosing an advertising agency relationship
Global or local? Network or Independent? Here is a quick look at the headline benefits of working with the two types of advertising agency.
Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
COVID19 has provided an opportunity to explore the flaws in media buying exercises and propose a better way. Find out more.
Managing Marketing: Creativity, Purpose And Advertising
Carl Ratcliffe shares his views on creativity's role in advertising and the broader context of creativity and strategy in business. Listen to the podcast.
Agencies talk about creativity. Consultants talk about insights.
The way agencies communicate their creativity is self-indulgent. They need to do more than just show us the work. Here's how the consultants are winning.
What tier is your advertising agency? What tier advertising agency do you need?
Confusion often arises because there are several ways of tiering agencies. Get some clarity with this post that defines the common ways agencies are tiered.
Managing Marketing: Agency Brands and the Need for Creative Leadership
In this podcast Ben Welsh talks about the evolution of the creative agency, the importance of strong agency brands and creative leadership. Listen here.
Better to mess up a pitch yourself than pay someone to do it for you
Any fool can hang up a shingle and call themselves a pitch consultant. Considering the consequences, wouldn’t you want someone better qualified to help?
Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?
TrinityP3 attended a series of webinars where the major agency networks were invited to sell their benefits. So how well did they sell themselves?
Managing Marketing: The Trials Of The Pitch Consultant
In this podcast Stephan Argent talks about his role as a pitch consultant and adviser to CMOs and CEOs for Canada’s largest corporations. Get the insights.