The 5 biggest mistakes made by advertisers when pitching
Whatever situation you are facing, get some food for thought, as you consider how to avoid some pretty big mistakes in your approach to your next pitch.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Pitching is an essential skill for business and life
Some of us become proficient at pitching. Others struggle. Here are seven critical things to keep in mind next time you have to pitch.
How evaluating your marketing process can improve the effectiveness
Instead of having to change agencies, you could evaluate the ones you are working with to find out how to improve your creative effectiveness. Learn more.
Pitching On-line: An etiquette guide for clients and agencies
No matter which side of the computer screen you’re on during an agency pitch process, there are some basic rules everyone should follow. View them here.
Should agencies adhere to the same ethical, environmental and social standards their clients do?
How important are values and standards when it comes to selecting an advertising agency? Is it good for advertising agencies and their businesses? Find out.
Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
What is TrinityP3’s view on value-based models for agency fees and how would we evaluate them in a pitch process? Find out in detail here.
Has marketing lost its heart and soul?
In a world where brands are talking increasingly about their purpose, does the purpose of their agencies not matter that much?
How to manage high performing agency relationships
At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.
Is a house style good for advertising agencies?
I think we are witnessing the rise of the agency house style again. Not from the larger network agencies, but from independents. Learn what this all means.
Managing Marketing: How Independent Agencies Win Corporate Clients
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
Sweathead: How money works in agencies
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
2020 has been a really interesting year for marketing
As we count down the days of 2020, let's reflect on the changes and challenges we have faced in marketing, media and advertising. Watch the short video here.
How remote pitching is showing up the agency showmen
With the COVID pandemic stalling the traditional pitch process and the rise of remote pitching, showmanship is no longer winning the day. What works better?