Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here's why.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Why everyone loses a creative pitch. Even clients.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.
Why media agency pitches end up all about the price
The final step in a pitch is supposed to represent due diligence but it becomes reduced to negotiating and selecting the lowest possible price. Find out why
Why the type of agency you need depends on the kind of marketer you are
When asked by marketers what kind of agency relationships might work best, we encourage clients to ask fundamental questions of themselves. Find them here.
Have the agency storytellers forgotten how to tell their own story?
You would think a company tasked with developing their client’s brand story would know how to tell their own story. This post shows that's not the case.
Clients and Agencies Need to Ditch the Pitch
Putting a relationship in review at the end of a contract is bad business for both parties. Find a better way to be commercially responsible here.
What Drives Holding Company Growth — and What Gets in the Way?
Holding company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas they need to consider.
Three reasons you should never publicise the agencies participating in a pitch
There is always a lot of interest in live pitches because there will be a winner and lots of losers. Read why you shouldn't announce the participants here:
How to reduce the risks associated with your agency search
To avoid the inevitable collapse of an ill-conceived pitch process, here are some key questions to ask to set yourself and your organisation up for success:
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Lessons to be learned on pitching your agency credentials from a pitch consultant
What are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Here are 6 tips for you.
What do you call a gathering of Pitch Consultants?
This question was a popular one at the AdForum Consultant Summit at the end of September 2019. You can read the answer at the end of this article…
How to reconnect with your agency without pitching them
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Why it is so hard for the agency incumbent to win a pitch
There are three strong factors working against the incumbent’s success, even when the existing advertiser / agency relationship is strong.What are they?