Global Marketing
Management Consultants
Global Marketing
Management Consultants
mobile-logo
Global Marketing
Management Consultants
Top

agency search & selection

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

The classic agency pitch - an umbrella-term for the agency selection process, which may not always even involve a pitch. Learn more about the methodologies of selecting a new agency and how they truly differ from the 'agency pitch'.

Mark Ritson’s recently published ‘Recession Playbook’  was a typically no-nonsense ‘don’t lose your collective heads’ message to marketers and their organisational overlords. Aside from the strategy and execution of marketing programs during a recession, there are numerous operational dos and don’ts that, in our experience (22 years of business in both high and low economic cycles), marketers should consider as things become scary and uncertain again. We dive into them in this blog post.

Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observation and talks candidly about the areas where all parties in the pitch process can improve from agency to advertiser and procurement.