Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of ListenMore, Canada’s leading independent Marketing and Agency Search advisory and consultancy.
There is a growing call around the world to ditch the pitch. But maybe, if everyone played by the rules this would not be happening. Find out the rules here:
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
Shawn Callahan talks about how often people get the concept of storytelling wrong when it comes to using it as a business tool in this podcast. Listen now.
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
Recently TrinityP3 has been engaged in assisting marketers to select Public Relations firms to meet very specific strategic requirements. Learn how we do it.
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.
Learn about the impact of psychological harm and mental health in the workplace and the need to address this issue the same way we acknowledge physical harm.
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
This podcast covers the difference between a trade and a profession and identifies some key differences between advertising and management consulting.