Six valuable reasons to become a B-Corp
B Corp certification is evidence that your business is committed to sustainability and ethics. Here’s how B Corp principles bring value to your organisation
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Why the hidden OUCH! Factor cost of advertising agency pitching is not financial
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
What’s causing all the agency reviews?
There are four major factors that are creating the large number of pitches this year. This article explains what they are.
According to this industry consultant, 84% of clients are wasting everyone’s time pitching
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins”. Why does this matter?
Are you ready to go back to pitching in person?
This question was put to around 2,000 LinkedIn followers. Here are the results plus seven things you should consider while the current climate prevails.
Video Conferencing for Dummies* – Ad Agency Pitching
There is one area where video conferencing is seen as a hindrance rather than a help – new business pitches, particularly in advertising. Here are some tips
Questions to ask yourself before going to pitch
So you’re ready to go find a new agency…? Really? Are you sure about that? Here are a dozen questions to think about before you start.
Pitching the incumbent agency: Procurement versus Consultant perspective
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders
If your agency cannot be different, then at least try to be distinctive
A feature of humanity is our desire to be individuals while all maintaining a sense of belonging. How individual or different are advertising agencies?
Tricky procurement RFP questions and how to side-step them
What are the clues and questions that indicate you have a procurement driven RFP on your hands and how should you answer? Find out here.
Advertising ideas are a dime a dozen according to this advertiser
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this OK?
Managing Marketing: What’s Wrong With RFPs?
Gary Nissim has taken the best parts of more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal. Listen to the podcast.
When an agency transforms from a vendor into a partner
When and how does an agency transform from a vendor or contractor to being a valued partner? What does it take to make it happen? Insights from 5 CMOs here.
The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality
The recent stoush between the IMAA and the NSW Government over the media buying account tender process raises interesting questions. Take a look here.
How to create a compelling agency credentials presentation
What are the secrets to creating or reviewing compelling agency credentials presentations? Here are ten worth remembering.