How important are values and standards when it comes to selecting an advertising agency? Is it good for advertising agencies and their businesses? Find out.
What is TrinityP3’s view on value-based models for agency fees and how would we evaluate them in a pitch process? Find out in detail here.
In a world where brands are talking increasingly about their purpose, does the purpose of their agencies not matter that much?
At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.
I think we are witnessing the rise of the agency house style again. Not from the larger network agencies, but from independents. Learn what this all means.
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
As we count down the days of 2020, let's reflect on the changes and challenges we have faced in marketing, media and advertising. Watch the short video here.
With the COVID pandemic stalling the traditional pitch process and the rise of remote pitching, showmanship is no longer winning the day. What works better?
A good pitch consultant is there to help you choose the right agency for you. Not the agency they want, but the agency you think is right. Here's why.
So, pitch or pass? Or just buyer beware? Get a reality check on the adrenaline of pitching new business and find out why agencies should be choosier.
I took a call from a client running a tender for a new agency. They asked me which agencies I would recommend. I replied as always with - it depends. Why?
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.