What does it mean, to really look at your marketing supplier roster?
Most marketers are guilty of allowing ‘supplier creep’ to take place over time. Take a look at some scenarios where the roster should be given some scrutiny
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Are agency people embarrassed about how they make their living?
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
Does the advertising industry have a problem with the Modern Slavery Act?
Take a look at where advertising agencies may need to rethink their processes, culture and behaviours in relation to the Modern Slavery Act.
Large or small, agencies like to be all things to all people. Does size really matter?
No agency credentials story is complete without a reference to the number of people employed and the number of offices they have. Does size really matter?
The Pitch conundrum: To Pitch, or not? Is that even the right question?
There are clearly scenarios that may suggest either of these approaches….to Pitch, or not to Pitch are the right thing to do. Or are there?
Agency DEI policies are great. Now how about improving advertising output to match?
At the AdForum Consultants Forum every presentation referenced agency Diversity Equity and Inclusion policys but the work seldom reflected the changes. Why?
It’s time for the definition of ‘Advertising’ to evolve
Agencies say they are in the business of selling creativity but what they actually sell clients is delivery of a creative product. So what is 'Advertising'?
Have you thought through your Pitch approach and what’s needed to make a more informed decision?
At first it seems simple, but the more you look into your pitch process and its ramifications, the more complicated it gets. Here's how to get it right.
Managing Marketing: The Path from Trade Journalist to Global Head of Marketing
Lindsay Bennett shares the path she has taken from early days at AdNews to her new role at DDB as the Global Head of Marketing. Listen to the podcast here.
Does the marketer’s experience matter when it comes to getting great work from their agencies?
If you want great work from your agencies you have to work with and motivate them. An agency can only be as good as the client! Here is how to do it.
“Nobody Knows Anything” about what works in the film business – or Marketing
Just like the Film Business, nobody knows anything about what works in Marketing. The poor results speak for themselves. Read about this lost opportunity.
The 5 biggest mistakes made by agencies when pitching
Here are 5 mistakes to try and avoid if you’re an agency heading into a Pitch you want to win. If you’re a client, watch out for any agency making them.
The 5 biggest mistakes made by advertisers when pitching
Whatever situation you are facing, get some food for thought, as you consider how to avoid some pretty big mistakes in your approach to your next pitch.
Pitching is an essential skill for business and life
Some of us become proficient at pitching. Others struggle. Here are seven critical things to keep in mind next time you have to pitch.
How evaluating your marketing process can improve the effectiveness
Instead of having to change agencies, you could evaluate the ones you are working with to find out how to improve your creative effectiveness. Learn more.