Why you do not need to pitch your agencies every three years
Longer term relationships are higher performing relationships. Learn how you can avoid the costs and risks associated with regularly pitching your business.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Managing the composite agency pitch – Three case studies
You are probably familiar with a creative agency, digital agency or PR Pitch. But what is the process when you need an agency that can meet all your needs?
What math and the Democratic Primaries can teach us about choosing an agency
If Democrats are having difficulty this election season, does the same problem apply to pitches when the client tries to choose from too many agencies?
How to survive first contact with the agency marketplace – the composite pitch
Trouble often comes when plans for changing agency rosters meet cold reality. Things change, but in unexpected ways. Here's how a composite pitch can help.
Why TrinityP3 supports #womenwithagency to level the procurement playing field
Women with Agency is encouraging advertisers to consider agencies that are founded and owned by women. Find out about the initiative and how we are helping.
Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
Do you need a search consultant? Or are you planning to go it alone?
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
Solving complex in-house agency issues – Three case studies
Problems with in-house agencies are more complex than external agencies. Find out how we helped these 3 companies with their Agency Performance Optimisation.
Managing Marketing: The Journey Building A Successful Agency In The 21st Century
Mark Green is the Co-Founder of The Monkeys. In this podcast he talks about the challenges, the success factors and the lessons learnt along his journey.
Why hourly rates are no measure of value when negotiating agency fees
Marketers and procurement professionals often look at agency hourly rates as a measure of value. But is that really useful? Get a better understanding here.
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.
Five ways to make agencies more effective in presenting their credentials
What is wrong with the way that many agencies present their credentials? Let me share some of the more common mistakes and solutions so you can do better.
How to create a level playing field in a tender without commoditising the participants
To create a level playing field for all tender participants means being completely transparent in providing information equally to all parties. Right?
Managing Marketing: The State Of Agency Business Development Internationally
James Welch is a New Business Guru who worked with Agencies in London, Singapore, Sydney and Dubai. Learn about the state of New Business in these markets.
Advertising complexity is a killer!
Increased complexity has been exploited to justify advertisers’ increased control over marketing. Find out why the complexity trend needs to be reversed.