Top ten reasons agency pitches take too long
Recent discussions indicate that the industry thinks the pitch process is too long. So why is that? And how can they be managed more efficiently?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
A great pitch has hallmarks – not scratch marks
The pitch process may vary depending on what business you’re in, but here are five hallmarks that can really help set your process apart.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during a pitch process, there are some rules everyone should follow to show courtesy and respect. What are they?
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Pitching: The problem is not the game, it is the rules.
There is a growing call around the world to ditch the pitch. But maybe, if everyone played by the rules this would not be happening. Find out the rules here:
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
Managing Marketing: Storytelling for business and the role of anecdotes
Shawn Callahan talks about how often people get the concept of storytelling wrong when it comes to using it as a business tool in this podcast. Listen now.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
Managing Marketing: Advertising agency new business successes and failures
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
Where RFI & RFP often fail to deliver results
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies.
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
How TrinityP3 helps advertisers find the perfect PR partners – Four case studies
Recently TrinityP3 has been engaged in assisting marketers to select Public Relations firms to meet very specific strategic requirements. Learn how we do it.
How to fix agency or agency roster problems
Your marketing strategy will change and your requirements for specific capabilities and skills will change. But does this mean you need to change agencies?
Who really wins at advertising creative award shows?
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.