Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
COVID19 has provided an opportunity to explore the flaws in media buying exercises and propose a better way. Find out more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Managing Marketing: Creativity, Purpose And Advertising
Carl Ratcliffe shares his views on creativity's role in advertising and the broader context of creativity and strategy in business. Listen to the podcast.
Agencies talk about creativity. Consultants talk about insights.
The way agencies communicate their creativity is self-indulgent. They need to do more than just show us the work. Here's how the consultants are winning.
What tier is your advertising agency? What tier advertising agency do you need?
Confusion often arises because there are several ways of tiering agencies. Get some clarity with this post that defines the common ways agencies are tiered.
Managing Marketing: Agency Brands and the Need for Creative Leadership
In this podcast Ben Welsh talks about the evolution of the creative agency, the importance of strong agency brands and creative leadership. Listen here.
Better to mess up a pitch yourself than pay someone to do it for you
Any fool can hang up a shingle and call themselves a pitch consultant. Considering the consequences, wouldn’t you want someone better qualified to help?
Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?
TrinityP3 attended a series of webinars where the major agency networks were invited to sell their benefits. So how well did they sell themselves?
Managing Marketing: The Trials Of The Pitch Consultant
In this podcast Stephan Argent talks about his role as a pitch consultant and adviser to CMOs and CEOs for Canada’s largest corporations. Get the insights.
PR strategies for agencies to attract new clients
Covid-19 was an equal opportunity disruptor of business. Yet, there’s no better time to ramp up brand awareness than right now using PR. Here's how to do it
To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic
Earlier this year we had several pitches under management. As Covid-19 spread, decisions were made about what to do next. Here is what we have discovered.
Questions to ask and answer when an agency loses a pitch
No matter where or when in the pitch process an agency drops out, the big question is, “Why”? Here is a list of questions agencies can use to find out.
Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch
We've put together recommendations for advertisers and agencies participating in remote creative, digital and media pitches in the COVID-19 era. Take a look
How Independent Agencies Landed Corporate Clients – Three Case Studies
What makes your agency special? What can you do better than a big agency? These 3 case studies will show you how to land corporate clients.
Smaller Agencies are a Safer Bet for Larger Clients
Big companies are working with smaller marketing agencies. Right now. On an increasing basis. In fact, in a lot of cases, they’re seeking them out. Why?
5 Different Ways Independent Agencies are Winning Corporate Clients
Less than 10% of Agency owners prospect for new business - it is not a priority until the work dries up. So here are 5 ways to attract corporate clients.