Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Lessons to be learned on pitching your agency credentials from a pitch consultant
What are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Here are 6 tips for you.
What do you call a gathering of Pitch Consultants?
This question was a popular one at the AdForum Consultant Summit at the end of September 2019. You can read the answer at the end of this article…
How to reconnect with your agency without pitching them
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Why it is so hard for the agency incumbent to win a pitch
There are three strong factors working against the incumbent’s success, even when the existing advertiser / agency relationship is strong.What are they?
Managing Marketing: The Challenges Facing Procurement In Marketing
In this podcast Hannah Gough discusses many of the challenges and considerations for a procurement professional working in marketing. Take a listen here.
Why ‘no pitch’ is better than pitching for everyone involved
Pitches have become the default approach to solving problems. So here we explore why 'no pitch' is better than pitching for everyone involved.
A misguided response to advertising’s long-standing pitch problem
The ICA launched its Pitch Watchdog two years ago and has questioned pitch processes from a range of companies. Learn how their approach has been misguided.
Why you do not need to pitch your agencies every three years
Longer term relationships are higher performing relationships. Learn how you can avoid the costs and risks associated with regularly pitching your business.
Managing the composite agency pitch – Three case studies
You are probably familiar with a creative agency, digital agency or PR Pitch. But what is the process when you need an agency that can meet all your needs?
What math and the Democratic Primaries can teach us about choosing an agency
If Democrats are having difficulty this election season, does the same problem apply to pitches when the client tries to choose from too many agencies?
How to survive first contact with the agency marketplace – the composite pitch
Trouble often comes when plans for changing agency rosters meet cold reality. Things change, but in unexpected ways. Here's how a composite pitch can help.
Why TrinityP3 supports #womenwithagency to level the procurement playing field
Women with Agency is encouraging advertisers to consider agencies that are founded and owned by women. Find out about the initiative and how we are helping.
Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help: