For an ideas industry, most agencies are very poor at protecting their intellectual property. Is intellectual property owned by the agency or the client? What if an agency contracts freelancers? Untangle these curly questions in our latest blog.
Choosing the right agency for you can be hard. When it comes to pitching, marketers will often believe that more choice leads to better decision making. But the Paradox of Choice suggests otherwise. Read the full article.
The decision to participate in a tendering process is a business decision that can only be made with a level of transparency. What do agencies need to know?
In this podcast Francis Coady, CMO at Havas Media, explains how his music industry background has shaped his career and view of building brands. Listen here
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
"Is the pitch process broken?" is not the right question to ask.There will always be a demand for pitching, so "How can we improve the pitch process?"
Procurement will argue going to tender is the only way to test an agency against the market. But, this is a flawed approach. Here's why.
Too many marketers think of their agencies as a passive entity, there to soak up tasks, do what they’re told. Here's a better way to operate.
You may find that agencies are being as choosy about the clients they pitch, as you want to be about choosing them. So, what should you do when you pitch?
Ho! Ho! Ho! Santa Claus, the Chief Creative Officer of Christmas knows in media, marketing and advertising, who has been naughty and nice. Find out here.
B Corp certification is evidence that your business is committed to sustainability and ethics. Here’s how B Corp principles bring value to your organisation
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
There are four major factors that are creating the large number of pitches this year. This article explains what they are.
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins”. Why does this matter?