Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Pitching: The problem is not the game, it is the rules.
There is a growing call around the world to ditch the pitch. But maybe, if everyone played by the rules this would not be happening. Find out the rules here:
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
Managing Marketing: Storytelling for business and the role of anecdotes
Shawn Callahan talks about how often people get the concept of storytelling wrong when it comes to using it as a business tool in this podcast. Listen now.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
Managing Marketing: Advertising agency new business successes and failures
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
Where RFI & RFP often fail to deliver results
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies.
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
How TrinityP3 helps advertisers find the perfect PR partners – Four case studies
Recently TrinityP3 has been engaged in assisting marketers to select Public Relations firms to meet very specific strategic requirements. Learn how we do it.
How to fix agency or agency roster problems
Your marketing strategy will change and your requirements for specific capabilities and skills will change. But does this mean you need to change agencies?
Who really wins at advertising creative award shows?
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.
Managing Marketing: The misunderstood concept of psychological harm in the workplace
Learn about the impact of psychological harm and mental health in the workplace and the need to address this issue the same way we acknowledge physical harm.
Managing Marketing: The importance of media agency contracts
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
Managing Marketing: The profession of advertising compared to management consultants
This podcast covers the difference between a trade and a profession and identifies some key differences between advertising and management consulting.
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you?