PR strategies for agencies to attract new clients
Covid-19 was an equal opportunity disruptor of business. Yet, there’s no better time to ramp up brand awareness than right now using PR. Here's how to do it
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic
Earlier this year we had several pitches under management. As Covid-19 spread, decisions were made about what to do next. Here is what we have discovered.
Questions to ask and answer when an agency loses a pitch
No matter where or when in the pitch process an agency drops out, the big question is, “Why”? Here is a list of questions agencies can use to find out.
Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch
We've put together recommendations for advertisers and agencies participating in remote creative, digital and media pitches in the COVID-19 era. Take a look
How Independent Agencies Landed Corporate Clients – Three Case Studies
What makes your agency special? What can you do better than a big agency? These 3 case studies will show you how to land corporate clients.
Smaller Agencies are a Safer Bet for Larger Clients
Big companies are working with smaller marketing agencies. Right now. On an increasing basis. In fact, in a lot of cases, they’re seeking them out. Why?
5 Different Ways Independent Agencies are Winning Corporate Clients
Less than 10% of Agency owners prospect for new business - it is not a priority until the work dries up. So here are 5 ways to attract corporate clients.
Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep talks about the role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance. Podcast here.
Early warning signs your pitch will go sideways
Whether you’re an agency contemplating a response, or a client fearing a luke-warm response, here are some signs that should have you re-evaluating.
The most important things to look for in a pitch
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.
What is more important in assessing agency fees, productivity or price?
Price is the cost of the agency people you need. Productivity is what those people produce for that price. So which one is more valuable or important?
Lessons to be learned on pitching your agency credentials from a pitch consultant
So what are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Find out here.
What type of trust have we lost in media, marketing and advertising?
Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Insights here.
Why getting the commercial relationship right between advertisers and agencies is critical
When it comes to the success of the advertiser / agency relationship, you must go beyond perceptions and measure the commercial performance. Find out more.
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?