While pitches are an important part of the way marketers choose an agency, the process is commonly misused - reviewing the incumbent against new agencies. Discover how this process can cause unnecessary pressures for agencies, and why its important to get it right.
Chemistry meetings with prospective new clients are an exciting way to demonstrate what makes your agency great - but what happens when you don't appropriately prepare? Discover the seven deadly sins to avoid for Chemistry meetings in this blog.
The classic agency pitch - an umbrella-term for the agency selection process, which may not always even involve a pitch. Learn more about the methodologies of selecting a new agency and how they truly differ from the 'agency pitch'.
Mark Ritson’s recently published ‘Recession Playbook’ was a typically no-nonsense ‘don’t lose your collective heads’ message to marketers and their organisational overlords. Aside from the strategy and execution of marketing programs during a recession, there are numerous operational dos and don’ts that, in our experience (22 years of business in both high and low economic cycles), marketers should consider as things become scary and uncertain again. We dive into them in this blog post.
Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observation and talks candidly about the areas where all parties in the pitch process can improve from agency to advertiser and procurement.
Reviewing an incumbent agency? Pitches – we’ve said it before, and we'll say it again – are not the only answer. They carry disadvantages, and when not run properly, they're downright morale-sapping. So, do you ditch the pitch altogether? Read the full article to find out.
There are many ways to run a pitch to select a new agency. Most pitches fall into one of two categories: the wasteful beauty parade, requiring the agencies to do speculative creative work. Or the dreaded tender process (AKA death-by-RFP). What trumps these both? The test drive.
For an ideas industry, most agencies are very poor at protecting their intellectual property. Is intellectual property owned by the agency or the client? What if an agency contracts freelancers? Untangle these curly questions in our latest blog.
Choosing the right agency for you can be hard. When it comes to pitching, marketers will often believe that more choice leads to better decision making. But the Paradox of Choice suggests otherwise. Read the full article.
The decision to participate in a tendering process is a business decision that can only be made with a level of transparency. What do agencies need to know?
In this podcast Francis Coady, CMO at Havas Media, explains how his music industry background has shaped his career and view of building brands. Listen here
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
"Is the pitch process broken?" is not the right question to ask.There will always be a demand for pitching, so "How can we improve the pitch process?"
Procurement will argue going to tender is the only way to test an agency against the market. But, this is a flawed approach. Here's why.