Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
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Global Marketing
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Global Marketing
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agency search & selection
Do you need a search consultant? Or are you planning to go it alone?
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
Solving complex in-house agency issues – Three case studies
Problems with in-house agencies are more complex than external agencies. Find out how we helped these 3 companies with their Agency Performance Optimisation.
Managing Marketing: The Journey Building A Successful Agency In The 21st Century
Mark Green is the Co-Founder of The Monkeys. In this podcast he talks about the challenges, the success factors and the lessons learnt along his journey.
Why hourly rates are no measure of value when negotiating agency fees
Marketers and procurement professionals often look at agency hourly rates as a measure of value. But is that really useful? Get a better understanding here.
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.
Five ways to make agencies more effective in presenting their credentials
What is wrong with the way that many agencies present their credentials? Let me share some of the more common mistakes and solutions so you can do better.
How to create a level playing field in a tender without commoditising the participants
To create a level playing field for all tender participants means being completely transparent in providing information equally to all parties. Right?
Managing Marketing: The State Of Agency Business Development Internationally
James Welch is a New Business Guru who worked with Agencies in London, Singapore, Sydney and Dubai. Learn about the state of New Business in these markets.
Advertising complexity is a killer!
Increased complexity has been exploited to justify advertisers’ increased control over marketing. Find out why the complexity trend needs to be reversed.
Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.
Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies
Andrew Little, CEO of DDB Australia, discusses the changes in the Advertising landscape and the agency responses to those changes. Listen to the podcast here.
What you need to consider when searching for the perfect agency
It's important to know what success looks like for both parties in an agency search. What are the considerations when making a list of recommended agencies?
Managing Marketing: The Rights And Wrongs Of Media Agency Pitching
Greg ‘Sparrow’ Graham chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right. Take a listen here.