Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep talks about the role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance. Podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency search & selection
Early warning signs your pitch will go sideways
Whether you’re an agency contemplating a response, or a client fearing a luke-warm response, here are some signs that should have you re-evaluating.
The most important things to look for in a pitch
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.
What is more important in assessing agency fees, productivity or price?
Price is the cost of the agency people you need. Productivity is what those people produce for that price. So which one is more valuable or important?
Lessons to be learned on pitching your agency credentials from a pitch consultant
So what are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Find out here.
What type of trust have we lost in media, marketing and advertising?
Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Insights here.
Why getting the commercial relationship right between advertisers and agencies is critical
When it comes to the success of the advertiser / agency relationship, you must go beyond perceptions and measure the commercial performance. Find out more.
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?
Managing Marketing: The Twenty Year History Of TrinityP3 so far…
In this podcast Darren Woolley talks about the founding and development of TrinityP3. Learn about all the lessons and challenges from along the way.
Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here's why.
Why everyone loses a creative pitch. Even clients.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.
Why media agency pitches end up all about the price
The final step in a pitch is supposed to represent due diligence but it becomes reduced to negotiating and selecting the lowest possible price. Find out why
Why the type of agency you need depends on the kind of marketer you are
When asked by marketers what kind of agency relationships might work best, we encourage clients to ask fundamental questions of themselves. Find them here.
Have the agency storytellers forgotten how to tell their own story?
You would think a company tasked with developing their client’s brand story would know how to tell their own story. This post shows that's not the case.
Clients and Agencies Need to Ditch the Pitch
Putting a relationship in review at the end of a contract is bad business for both parties. Find a better way to be commercially responsible here.