Agency Selection – Insights

While selecting the right agency may appear to be simple, there are a wide range of complex considerations that must be accounted for including interpersonal chemistry, capabilities, communication, collaboration and more. While you may believe there is a standard way to find the perfect agency, the truth is that belief could be your first problem.

Our agency selection approach is based on more than two decades of assisting hundreds of organizations of all sizes and across many industry categories to find that right agency. We work with our clients across every stage of the pitch journey, from pre-pitch rationale to selection and beyond. You can explore more of what we do here:

You can find more information on agency search and selection management here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.

5 myths about pitch management, agency remuneration and relationship management

5 myths about pitch management, agency remuneration and relationship management

When it comes to pitching there are lots of rumours, gossip and a huge amount of bull. So I thought ...
Technology vendor selection for marketing and IT managers – who to trust?

Technology vendor selection for marketing and IT managers – who to trust?

Are you looking for: software, hardware or cloud based solutions lead nurturing and automation technology location based technology integrated 1st, ...
Birds of a feather flock together: tips for engaging a new agency partner

Birds of a feather flock together: tips for engaging a new agency partner

We have all heard the adage birds of a feather flock together, meaning that the company you keep reflects your ...
The transition from one agency to the next is becoming more complex

The transition from one agency to the next is becoming more complex

Reading the marketing and advertising trade media you would think that the tender or pitch process is the start, middle ...
How Value Based Compensation can support Zero Based Budgeting

How Value Based Compensation can support Zero Based Budgeting

We are increasingly enjoying discussions with a range of advertisers and marketers on the implementation of Zero Based Budgeting (ZBB) ...
Changing agencies

Changing agencies is changing more than just a supplier

Too often we hear of marketers who have gone through a tender process to select a new agency only to ...
Why you need to review your agency contracts today

Why you need to review your agency contracts today

Contracts are not the most exciting of documents. But when you consider they set the terms and conditions for possibly ...
Remuneration stalemate

How smart marketers are moving beyond the agency remuneration stalemate

Suspend disbelief for a moment. Imagine a world where agencies are paid solely on the basis of commercial results. An ...
Business people not on the same page

Top 10 tips for a successful pitch process

Let’s discuss the basics of the pitch process Having worked on a number of pitches over the last 10 months ...
Why are you still paying production mark-ups to your agency?

Why are you still paying production mark-ups to your agency?

When I first started my career in agency finance departments, adding a service fee markup to 3rd party production costs ...
When money talks in a pitch, why does everyone else shut up?

When money talks in a pitch, why does everyone else shut up?

The ‘race to the bottom’ accelerates We've all heard of the pitches where price is the overriding factor. You’d think they’re ...
Pitch for the Stars: 5 things to look out for in a great media agency

Pitch for the Stars: 5 things to look out for in a great media agency

Media agencies. They aren’t half polarising. At one end of the opinion spectrum: skilled, trusted and increasingly strategic practitioners, using ...
Tony Hale and Mumbrella

5 reasons why advertisers paying for pitches will not work

Recently the new CEO of the Communications Council, Tony Hale, announced in a Mumbrella Google Hangout that he believed advertisers ...
How do you manage a successful transition to a new agency?

How do you manage a successful transition to a new agency?

The right choice has been made, the decision has been approved and the contract signed. You have a new agency ...
Big red hand guitar-Coles TV ad

Can an agency win a media pitch without discounting rates?

In a market place obsessed with prices and rates, it appears that unless you can win the race to zero ...
Importance of relationship management from day one of a new agency appointment

Importance of relationship management from day one of a new agency appointment

We see and hear about this time and time again. In the glow of the new agency relationship, both the ...
12 simple ways to improve agency communication and relationships

12 simple ways to improve agency communication and relationships

Achieve success with your agency through everyday relationship psychology Like a pre-arranged marriage you go in blind and hope for ...
How to avoid the agency search and selection beauty parade

How to avoid the agency search and selection beauty parade

When selecting a new agency, many advertisers still ask if they are buying a campaign and not a creative partner ...
Why pitching is changing and what to do about it

Why pitching is changing and what to do about it

We’ve written before about the different kinds of pitches. We reckoned there were nine at the last count, and there ...
The inherent danger of the creative beauty parade pitch process

The inherent danger of the creative beauty parade pitch process

Since 2007 we have recommended that advertisers should NOT use the Creative Beauty Parade or the Creative shoot Out (Otherwise ...
Compensating or remunerating agencies

Are you compensating your agencies or remunerating them?

Now you may think that Compensation is Remuneration, there is really no difference between the two. But it is not ...
The difference between agency confidence and arrogance in a pitch

The difference between agency confidence and arrogance in a pitch

The Chemistry Meeting: A day that agencies and advertisers look forward to with much excitement. For the advertiser this is ...
How to select your ideal agency faster with “A pitch in a day”

How to select your ideal agency faster with “A pitch in a day”

How long does it take to run a pitch to select a new agency? Typically the answer is about 12 ...
Measuring the 4Cs in selecting agencies and managing agency relationships

Measuring the 4Cs in selecting agencies and managing agency relationships

When considering selecting or evaluating a creative supplier, be it a media agency, digital agency, advertising agency or any one ...
Pitch consultants in deep water

6 things every marketer should know about great pitch consulting

Someone once said to me that running a new business pitch was the shallow end of the consulting pool for ...
A more efficient process for selecting the perfect agency

A more efficient process for selecting the perfect agency

Time and again I read about marketers and procurement wasting valuable time and money in their RFP and tender processes ...
Nine kinds of agency pitch process and counting

Nine kinds of agency pitch process and counting

TrinityP3 manages all kinds of agency pitch reviews for clients. In the last year alone we’ve helped clients find agency ...
The five universal principles of successful pitch management

The five universal principles of successful pitch management

Managing pitches is not the main thing we do at TrinityP3. It’s only around 20% in fact. But it’s the ...
Procurement process: get all agencies in for a pitch Q&A?

Procurement process: get all agencies in for a pitch Q&A?

Here is a procurement practice that I will never understand. When managing the tender process at some point they get ...
How to change your media, creative and digital agency all at once

How to change your media, creative and digital agency all at once

Running an agency review is time consuming and disruptive at the best of times. But imagine you want to not ...