While selecting the right agency may appear to be simple, there are a wide range of complex considerations that must be accounted for including interpersonal chemistry, capabilities, communication, collaboration and more. While you may believe there is a standard way to find the perfect agency, the truth is that belief could be your first problem.
Our agency selection approach is based on more than two decades of assisting hundreds of organizations of all sizes and across many industry categories to find that right agency. We work with our clients across every stage of the pitch journey, from pre-pitch rationale to selection and beyond. You can explore more of what we do here:
You can find more information on agency search and selection management here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.
Top 5 client accounting demands that make agencies feel unvalued
The internal alignment opportunities of an agency search and selection process
Achieving alignment and collaboration with our agency search and selection process
A step by step approach to calculating ad agency resource rates and head hour costs
When RFPs and RFTs are not enough when selecting an agency supplier
Breaking up (with your agency) is never easy I know
3 most common concerns marketers have about engaging an advertising production consultant
Agency selection criteria – seven things to consider when choosing an advertising agency
When should an advertiser pay pitch fees when selecting a new advertising agency?
To pitch or not to pitch? The issues every marketer should consider before answering this question.
Top 10 considerations when selecting a new media agency
Top 10 considerations in selecting a new creative agency
How much time does it take to run an agency pitch?
A better way for advertisers’ to to select agencies
The four essential stages of the pitch process
