Procurement negotiation is an essential skill for marketing procurement professionals to ensure they get the best deals with suppliers.
Our resources aim to equip procurement professionals with the knowledge and tools needed to effectively negotiate contracts and achieve cost savings while maintaining strong supplier relationships.
You can find more information on our marketing procurement advisory practice here or explore more details and insights below.
The End of the Cost-Cutting Era: Why Your Savings Mandate is Creating Massive Marketing Waste
A New Strategic Blueprint for Marketing Procurement: How to Pivot from Price Taker to Value Architect The marketing procurement function ...
Managing Marketing: Two Sides Of The Marketer And Agency Divide
Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the ...
Why agency CEOs are giving away their profits
I remember very clearly the look on the marketer's face when we benchmarked the proposed scope of work and had ...
Why do so many agencies take on revenue at the expense of profit?
A couple of weeks ago I was reading an article about why Apple decided not to enter the ‘Netbook’ market; ...