Agency Selection – Insights

While selecting the right agency may appear to be simple, there are a wide range of complex considerations that must be accounted for including interpersonal chemistry, capabilities, communication, collaboration and more. While you may believe there is a standard way to find the perfect agency, the truth is that belief could be your first problem.

Our agency selection approach is based on more than two decades of assisting hundreds of organizations of all sizes and across many industry categories to find that right agency. We work with our clients across every stage of the pitch journey, from pre-pitch rationale to selection and beyond. You can explore more of what we do here:

You can find more information on agency search and selection management here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.

How to provide pitch feedback to unsuccessful agencies

How to provide pitch feedback to unsuccessful agencies

One of the things that constantly amazes me is the response I get when presenting pitch feedback to agencies following ...
Get more than just environmental lip service from tender responses

Get more than just environmental lip service from tender responses

Translating corporate environmental strategy into marketing output Gone are the days when telling the world you use recycled paper cuts ...
The danger of making token pitch payments to agencies

The danger of making token pitch payments to agencies

This week I was talking with Stephan Argent, President of Argedia Group and a colleague in the Marketing FIRST Forum ...
Top 5 client accounting demands that make agencies feel unvalued

Top 5 client accounting demands that make agencies feel unvalued

A couple of weeks ago I wrote about agency accounting practices that leave clients frustrated and annoyed. You won’t be ...
The internal alignment opportunities of an agency search and selection process

The internal alignment opportunities of an agency search and selection process

In my experience, many people are too busy focusing on the primary task of selecting the right agency, that they ...
Achieving alignment and collaboration with our agency search and selection process

Achieving alignment and collaboration with our agency search and selection process

In October 2011 I was invited to a meeting with a marketer who provided a confidential briefing on a new ...
A step by step approach to calculating ad agency resource rates and head hour costs

A step by step approach to calculating ad agency resource rates and head hour costs

With the increased application of AI in generativing content and automating workflows, and the corresponding call for the application of ...
When RFPs and RFTs are not enough when selecting an agency supplier

When RFPs and RFTs are not enough when selecting an agency supplier

There is an increasing use of Request for Tenders and Requests for Proposals (RFX) by procurement in selecting strategic marketing suppliers ...
Breaking up (with your agency) is never easy I know

Breaking up (with your agency) is never easy I know

Abba sang "Knowing me, Knowing you" with the chorus being 'breaking up is never easy I know, but I have ...
3 most common concerns marketers have about engaging an advertising production consultant

3 most common concerns marketers have about engaging an advertising production consultant

We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated ...
Agency selection criteria – seven things to consider when choosing an advertising agency

Agency selection criteria – seven things to consider when choosing an advertising agency

Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other ...
When should an advertiser pay pitch fees when selecting a new advertising agency?

When should an advertiser pay pitch fees when selecting a new advertising agency?

Pitching is never a process that should be entered into lightly. Going to market nearly always comes with significant risk ...
To pitch or not to pitch? The issues every marketer should consider before answering this question.

To pitch or not to pitch? The issues every marketer should consider before answering this question.

Undertaking an agency review or "pitch" should only be done for the following reasons: 1. You want to appoint an ...
Top 10 considerations when selecting a new media agency

Top 10 considerations when selecting a new media agency

Media continues to be the single biggest investment for most marketers and advertisers, yet the option continues to expand with ...
Top 10 considerations in selecting a new creative agency

Top 10 considerations in selecting a new creative agency

In a world of increased fragmentation and diversification marketers are faced with a decision between specialist and convenience. Traditional creative ...
How much time does it take to run an agency pitch?

How much time does it take to run an agency pitch?

Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring ...
A better way for advertisers’ to to select agencies

A better way for advertisers’ to to select agencies

I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about ...
The four essential stages of the pitch process

The four essential stages of the pitch process

In any pitch process for marketing services providers, whether it be for a full-service agency scope of work or a ...
Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers ...
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