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Author: Ilona Evans

Ilona is passionate about ensuring digital drives business outcomes and simplifying the process to achieve this. Over the past 17+ years Ilona has worked in both client and agency side digital roles with companies such as Joy, Toyota, Lexus and Westfield. She loves to work in both a strategic and hands on way with clients to navigate the digital landscape and provide the tools and confidence to use digital to its best advantage. Read Ilona’s bio here
Updated Nov 24, 2022 Published Mar 18, 2019Nov 24, 2022Media Structure

How effectively are you managing your digital marketing?

The buzz around digital marketing sometimes leads to it not being managed as effectively as it can be. Learn how to be more effective with this post.

Updated Nov 24, 2022 Published Feb 4, 2019Nov 24, 2022Media Strategy

Is your media agency an integral part of the creative process?

Here are a few often untapped and undersold areas which can help to unleash the creative potential within your media agency:

Updated Feb 23, 2023 Published Nov 14, 2018Feb 23, 2023Ethics in Marketing

Ethics and why it matters in Marketing, Media and Advertising

While you may be thinking how is this relevant for business, it is key to understand how ethical decision making should be applied. Get started here.

Updated Nov 24, 2022 Published Oct 22, 2018Nov 24, 2022Marketing Technology

How to stop drowning in a waterfall of data and extract more value

Drowning in data

Marketers and agencies alike are drowning in a waterfall of data. Learn 5 ways to stop drowning and obtain more from the richness of information available.

Updated Nov 24, 2022 Published Sep 19, 2018Nov 24, 2022Media Optimisation

5 ways to make sure you have set the correct digital KPIs

KPI measurement

Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific brief. Find out how to do this correctly here:

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Latest Articles

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How do you pitch when you’re the incumbent agency?

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Agency Search: the chemistry process and ten key questions to ask

The Biggest Challenges Between Procurement and Marketing, and How to Address Them

Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them

Learning Enough About Your Agencies to Make Meaningful Decisions

The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions

Making Agency Credentials Compelling

Growing Wings on Your Unicorn – Making Agency Credentials Compelling

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