Category: Should We Pitch

There are four major factors that are creating the large number of pitches this year. This article explains what they are.

To ensure you select the best agency, best creative output outcome, you need to take into account the following key aspects in determining the optimal process.

There is a growing call around the world to ditch the pitch. But maybe, if everyone played by the rules this would not be happening. Find out the rules here:

That indeed is the question many marketers ask themselves when agencies aren’t performing. Given one of our services at TrinityP3 is Pitch Consultancy, and I get paid to be a Pitch Consultant, one might think I would answer: “Pitch of course!” But alas, you would be mistaken to think I would say that without asking a few very pointed questions first.

Market Research firm, Vanson Bourne, and PR Group, Hotwire, have released “The Changing Face of Influence” Report. The Report is based on surveying 1000 decision makers to help make sense of the way marketing and IT departments engage with media sources when choosing external technology vendors – exploring their habits, preferred channels and the ways they make use of different sources of information to make purchasing decisions. Whilst most of the Report is pretty generic in terms of utilising social media as channels for vendor research and influence, there were two stats that stood out for me.

The ‘race to the bottom’ accelerates We’ve all heard of the pitches where price is the overriding factor. You’d think they’re the kinds […]

We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed […]